FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc. (NASDAQ: SPLS) is teaming up with “Shark Tank” and entrepreneur and inventor Lori Greiner to help make more innovation happen for small businesses. To inspire and help entrepreneurs, Staples and Greiner offered expert advice and knowledge at a business panel in a Staples store in New York City.
The event coincided with the debut of products featured on ABC’s “Shark Tank” television show on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.
“At Staples, we’re dedicated to helping our small business customers by providing everything they need to make innovation happen in their business, whether it’s the latest new products, essential services or advice and insight,” said Alison Corcoran, senior vice president, North American stores and online marketing, Staples. “Together with ABC’s “Shark Tank” and Lori Greiner, we’re excited to highlight these successful entrepreneurs on “Shark Tank” and provide insights from Lori based on her experience and success.”
“I’m thrilled to team up with Staples and share my insight and advice to help small businesses across the country,” said Lori Greiner. A believer that if you are successful you should give back, Greiner is pleased to have the chance to help Staples’ small business customers with business insight.
After witnessing several small business owners pitch their products and services on ABC’s “Shark Tank,” here are Lori’s must-know tips for success:
- A good business idea or product is something that people need and want, solves a problem, can be made at an affordable price, and is unique or different to what else is on the market.
- When starting out don’t overspend on things that aren’t important, like a fancy office, hiring a bunch of employees etc. In the beginning you need to stay lean and mean, do what you can yourself, hire prudently or outsource small jobs and use local services like Staples.
- When trying to get financial backing: make sure you have a good business plan, not just numbers. Show your whole plan on how they’ll get their money back. Don’t give away too much equity.
- Packaging is SO important, if it’s not right, it can kill your product right out of the gate.
To read an exclusive interview with Greiner and see the selection of “Shark Tank” products featured at Staples visit: www.staples.com/sharktankproducts
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online, on mobile devices, or through the company’s innovative buy online, pick-up in store option. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services. Headquartered outside of Boston, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at www.staples.com.
About “Shark Tank”
“Shark Tank,” the critically-acclaimed reality show that has reinvigorated entrepreneurship in America, has also become a culturally defining series. The recipient of the 2014 Emmy Award for Outstanding Structured Reality Program, the business-themed show is in its sixth season on the ABC Television Network.
In 2012 and 2013, “Shark Tank” received Emmy nominations for Outstanding Reality Program. Additional recognitions include two Summer Television Critics Association (TCA) nominations for Outstanding Achievement in Reality Programming (winning in 2013), three Critics Choice Award nominations for Best Reality Series (winning in 2014), and three Producers Guild Award nominations.
Mark Burnett, Clay Newbill and Phil Gurin are the executive producers of “Shark Tank,” which is based on the Japanese “Dragons’ Den” format created by Nippon Television Network Corporation. “Shark Tank” is produced by United Artists Media Group in association with Sony Pictures Television.
The hit unscripted series reached its milestone 100th episode in November 2014, and continues to be a ratings force, regularly finishing as Friday night’s No. 1 series. Season to date, “Shark Tank” is drawing an average audience of 8.5 million viewers (including all available DRV/VOD playback).
“Shark Tank” has spawned a companion series, “Beyond the Tank,” which follows entrepreneurs after the deals are done, and will air on ABC at a future date. It is also produced by United Artists Media Group in association with Sony Pictures Television.