HASBROUCK HEIGHTS, N.J.--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential Merendino Realty has joined the network operating as Berkshire Hathaway HomeServices Merendino Realty.
“The same great brokerage that has proudly served Bergen County for 17 years is now part of Berkshire Hathaway HomeServices, a brand inspired by world-renowned Berkshire Hathaway Inc.,” said Broker/Owner Aldo Merendino. “We couldn’t be more excited for our future as our new brand is fresh, intelligent and ideally suited for our team.”
Since its launch in September 2013, Berkshire Hathaway HomeServices has grown to nearly 35,000 agents and 1,100 offices operating in 47 states. The network last year was named “Startup of the Year” among entrants from a wide range of U.S. industries in the American Business Awards Stevie Awards competition.
Merendino said the brand will resonate well with clients and real estate professionals. “Berkshire Hathaway HomeServices brings even more distinction to Merendino Realty,” he explained. “People will look for our Cabernet and White yard signs as symbols of quality service and expertise. Likewise, real estate pros will want to represent Berkshire Hathaway HomeServices. The brand is a true ‘door-opener.’”
With its transition, Merendino Realty gains access to Berkshire Hathaway HomeServices’ Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education and marketing support. Resources include powerful lead generation, a handy mobile app and much more.
The brokerage will also benefit from Berkshire Hathaway HomeServices’ national advertising campaign. The brand, an exclusive sponsor of HGTV’s popular show “Fixer Upper” with Chip and Joanna Gaines, just launched the Berkshire Hathaway HomeServices $50,000 Sweepstakes in conjunction with the show. From March 30 through mid-June, viewers may register at www.50kFixUp.com for a chance to win $50,000 toward a home improvement project. Official rules also are found on the site. The prize will include a design consultation with the Gaineses. “Of course, we’d love for the Sweepstakes winner to come from Hasbrouck Heights and greater Bergen County,” said Merendino. “We encourage all area homeowners and potential homeowners to register.”
Merendino Realty will commemorate its brand transition today with a ribbon-cutting celebration and open house at its Hasbrouck Heights headquarters. Hasbrouck Heights Mayor Rose Heck will attend the event and participate in the ceremonies.
Gino Blefari, CEO of HSF Affiliates, welcomed Merendino Realty. “Aldo and his team have a terrific reputation in Bergen County, and we’re proud they’ve chosen Berkshire Hathaway HomeServices for their future.”
About Berkshire Hathaway HomeServices Merendino Realty
Merendino Realty is an independently operated, full-service real estate brokerage based in Hasbrouck Heights, NJ. Visit www.bhhsmerendinorealty.com for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.