Agenda Finalized for California CMO / Digital Collective April 7

DALLAS--()--The California CMO/Digital Collective has finalized its agenda for the meeting April 7 at the Beverly Wilshire.

The theme of this year’s meeting is how brands can thrive in a consumer-centric world. Topics include delivering exceptional customer experiences, implementing data-driven marketing decisions and the processes/distribution models required for successful, quality content marketing.

Angela Courtin, CMO, Relativity Media will kick off the day with Jeffrey Hayzlett, Business Television & Radio Host, in a fireside chat. Angela will discuss how launching Relativity Media’s new digital division and creating enhanced capabilities has grown the company’s audience and driven deeper connections and authentic conversations with consumers.

Erick Dickens, VP, Marketing, King's Hawaiian, will talk about how King's Hawaiian has maintained relevance and significantly increased sales and brand awareness through its recent launch of a national advertising campaign. Efforts include strategic partnerships with various awards shows and NBC's Celebrity Apprentice. Dane Hulquist, SVP, Head of Digital Advertising, Wells Fargo, will address the company’s innovative approach to omnichannel marketing and how he and his team have created compelling consumer experiences across multiple touch points.

Alexandra Wheeler, VP, Global Digital Marketing, Starbucks, will serve as the closing keynote for the day. Alexandra will share insights from one of the most successful brands in the social space, discussing how the company optimizes native advertising, content marketing and leverages the best distribution platforms.

Interactive discussion groups throughout the day will address digital content localization, using analytics to ensure positive customer engagement and content marketing.

Major brands that have confirmed attendance include Fiji Water, ABC, Mattel, Jamba Juice Co., Warner Bros. Television Group, Pabst Brewing Company, Union Bank, Disney ABC Television Group, QUALCOMM, Pacific Life Insurance Company, Wells Fargo, Athene USA, Belkin, Microsoft, the Cheesecake Factory and Jenny Craig Inc., among many others. The members appreciate the opportunity to connect with other high-level executives, share ideas and discuss strategies they can take back to their company.

Brett Groom, SVP, Content Integration & Activation, ConAgra Foods, comments: “While it’s hard to say what is more valuable - the content or the formal/informal sidebars with my peers across a range of industries - suffice to say, The CMO Collective is my most valuable work day out of the office each year. I learn new things, I ask new questions and I meet new people.”

“The CMO Collective offers attendees the perfect combination of enriching content on the most relevant marketing topics of today, while also providing an excellent venue to network with marketing colleagues across a variety of industries,” adds Howard Brandeisky, SVP, Global Marketing & Customer Solutions, John B. Sanfilippo & Son, Inc.

The California CMO / Digital Collective co-chairs include Greg Bailey, SVP & CMO, Athene USA; Steve Bushong, SVP, Marketing Operations, Disney ABC Television Group; Greg Cannon, Corporate VP, Digital Marketing, Caesars Entertainment; Brian Hovis, VP, Marketing, Experian Consumer Services; Alexandra Wheeler, Global Digital Marketing, Starbucks; and Tony Wells, SVP, Marketing, North America, Schneider-Electric.

For more information on the Collective Groups or to request an invitation, please visit and Members can also keep track of the conversation between meetings in the LinkedIn groups. Non-members and members alike can learn more about the event, hear what others are saying and participate in the conversation by following the CMO and Digital Collective Twitter pages, using the hashtag for the event, #CALICMODC15.

About The CMO Collective

The CMO Collective is a series of private gatherings built by CMOs, for CMOs. These exclusive one-day, invitation-only events are steered by a Governing Body of distinguished marketing leaders from Fortune 1000 companies. The four regional CMO Collective groups meet annually in New York, California, Chicago and Dallas.

The CMO Collective provides an opportunity to connect with an unparalleled network of peers. This creates a dynamic community of CMOs and senior marketing executives from leading organizations in each region. The purpose is to provide a content-rich forum where sponsors and speakers are invited to participate only via nomination from the Governing Body. All session content is vendor-neutral and focuses on shared experiences and best practices, which provide a true peer-to-peer experience.

About The Digital Collective

The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in each region. The goal of the leadership group is to provide a regionally driven, peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers. The four regional Digital Collective groups meet annually in New York, California, Chicago and Dallas. A national gathering takes place each year in the fall, aptly named Back to School.

Each member of The Digital Collective plays a vital role in the development of the annual gatherings. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers.


The Collective Group
Amanda Shafer, 214-915-8803

Release Summary

The agenda is finalized for the California CMO / Digital Collective on April 7 at the Beverly Wilshire.


The Collective Group
Amanda Shafer, 214-915-8803