MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--After thoroughly focus-group testing the packaging materials for its new distilled spirit product slated for release in late spring, the Aristocrat Group Corp. (OTCBB: ASCC) finalized details this week of the innovative packaging expected to make the new product stand out effortlessly in the crowded beverage alcohol market.
“We received some terrific ideas and feedback from our focus group on how to make the packaging even more engaging and functional,” said ASCC CEO Robert Federowicz. “This will be a product that practically leaps off the shelf. It can go where ordinary bottles can’t go and do things that ordinary bottles can’t do.”
Plans call for the new product to be debuted simultaneously at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people—nearly 30 percent of the total U.S. populace. The comprehensive release strategy is all part of the company’s mission to break into the distilled spirits mainstream with its latest offering.
In a bold effort to create an entirely new market segment within the U.S. spirits industry, ASCC has developed the new spirit featuring packaging that’s designed for maximum convenience and portability, making it an ideal choice for cocktail connoisseurs on the go. The packaging breakthrough is poised to make the new brand totally distinct from any other in the alcoholic beverages sector. The new product has been carefully targeted to capitalize on the consistent growth enjoyed by the U.S. marketplace.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (LVMUY), Diageo PLC (DEO) and Brown-Forman Corp. (BF-B).
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors.
For more information about RWB Vodka, visit www.rwbvodka.com.
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