VANCOUVER, British Columbia--(BUSINESS WIRE)--Vision Critical, the leading customer intelligence platform provider, today launched its Retail Intelligence Suite, a software solution created to revolutionize how retailers attract and retain today’s tech-savvy customers. The widespread adoption of mobile, social and cloud technologies has dramatically changed the retail landscape. Retailers are struggling to understand why their customers behave the way they do, and existing technology solutions provide an incomplete picture. The Retail Intelligence Suite solution allows retailers to tackle common business challenges by better understanding what their customers want and need. Retailers can now make smarter decisions based on conversations with their customers through a secure, opt-in online community of members who provide ongoing feedback and insight that builds over time into a rich body of knowledge. Leading retailers including Chico’s, Nordstrom, Guitar Center and Canadian Tire engage their customers for actionable feedback through Vision Critical Insight Communities.
Comments on the News:
- “Today’s empowered customers are shaking up nearly every industry, including retail,” said Tyler Douglas, chief marketing officer of Vision Critical. “They shop differently than previous generations, have higher expectations of the brands they buy from and are far less loyal. Gaining and keeping their attention is an ongoing challenge. Existing technology solutions meant to understand why customers behave the way they do—such as survey tools, CRM systems and social media listening platforms—are ineffective or incomplete. Based on 15 years of experience in the retail market, the Retail Intelligence Suite solution enables retailers to instantaneously engage with customers for actionable insight to help address some of these obstacles.”
- “Retailers today are struggling with a number of common challenges,” said Kobi Ofir, chief technology officer of Vision Critical. “They want to deliver a consistent customer experience across all channels, bring customer feedback into their product innovation process and increase brand loyalty. We developed the Retail Intelligence Suite solution so that retailers can address and overcome these challenges by engaging with customers in the right way and at the right time to drive better business decisions.”
Retail Intelligence Suite enables companies to make smarter business decisions by engaging their customers for actionable insight
Built on the Vision Critical customer intelligence platform, the Retail Intelligence Suite solution enables retailers to better understand customer behavior and preferences in order to grow customer loyalty, meet omnichannel expectations, improve customer experience and develop innovative products.
Retailers will experience the benefits of having a two-way dialogue with their customers through a secure, opt-in online community. The solution is programmed with tools and templates so that retailers can quickly engage community members for insight in order to solve key industry challenges.
With the Retail Intelligence Suite solution, retailers can:
- Build member profiles for customers as they change over time.
- Deploy regular customer engagement projects.
- Leverage a customer intelligence library pre-programmed with activities designed to address common retail challenges.
- Analyze member feedback quickly and efficiently.
- Share actionable insight with important stakeholders across the company, leading to smarter, more customer-centric decisions.
Retailers can now foresee and overcome common challenges related to customer loyalty, omnichannel, customer experience and product innovation
Retailers are struggling to understand their customers in the new retail landscape. Existing solutions used to learn about customer behaviors and preferences, such as survey tools, customer relationship management (CRM) systems and social media listening platforms, are ineffective or incomplete. According to a recent report from PWC, retailers need to develop “a new mind-set, new skills and a new organizational design.” The Retail Intelligence Suite solution provides retailers with the needed customer feedback so that they can predict and solve frequent business problems.
With Vision Critical’s Retail Intelligence Suite retailers can now:
- Accurately measure customer loyalty and develop strategies to maximize customer spend.
- Create a customer-centric shopping experience across all purchasing channels and rapidly adjust cross-channel promotion strategies.
- Improve customer experience in order to retain existing customers and acquire new ones.
- Generate new ideas based on customer feedback and save time and money by identifying and focusing on the best ideas.
- The Retail Intelligence Suite solution is available as an add-on solution to existing Vision Critical Insight Community customers and as part of a Vision Critical Insight Community product offer for new customers.
- The Retail Intelligence Suite solution is currently available. To learn more about how the solution can help your business, please contact: Brian.LaFleche@visioncritical.com
- Learn more about the Retail Intelligence Suite solution: http://link.visioncritical.com/retail-solution
- See the Retail Intelligence Suite solution in action: http://link.visioncritical.com/retail-solution-demo
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.