Targetbase Executives Selected as Two of Four Expert Panelists at DTC National Conference in April




Targetbase panelists Tom McCaully, VP Healthcare Strategy and Julie Petroski, VP, Group Creative Director have been selected as expert panelists for “Redefining the Physician Patient Dialogue” at the 2015 DTC National Conference.


The panel will discuss how marketing teams successfully leveraged evidence-based behavioral activities to develop a program to empower patients, improve conversations with their physicians, and provide much-needed support while coping with chronic and debilitating diseases.

The conference is the largest annual event focused solely on direct-to-consumer (DTC) pharmaceutical marketing and will be focusing on patient power.


The panel will take place on day two of the conference, April 8, from 9:00 - 9:45 a.m.


J.W. Marriott, Washington DC
1331 Pennsylvania Avenue NW
Washington, DC 20004
(202) 393-2000


DTC National Conference provides the latest insights, research and case studies on all aspects of DTC pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event - becoming better equipped for another year of consumer marketing. Today's pharmaceutical marketer faces unique challenges and the DTC National Conference will provide answers and inspiration.




About Targetbase:

As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the DAS Group of Companies. For more information, visit

About The DAS Group of Companies:

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national, and local clients through more than 700 offices in 71 countries.


for Targetbase
Stacey Gaswirth, 214-213-4675


for Targetbase
Stacey Gaswirth, 214-213-4675