NORWALK, Conn.--(BUSINESS WIRE)--Terra Technology announced that executives from Shell, Procter & Gamble, Mondelēz International, AkzoNobel, ConAgra Foods, Kellogg and Church & Dwight will share their experiences and discuss the latest developments in demand prediction, inventory optimization and transportation forecasting. As the world’s only demand sensing forum, Terra’s annual conference has become the place for supply chain executives to connect, network and exchange best practices in becoming demand-driven. The conference takes place at the Waldorf Astoria Orlando from March 31 to April 2.
Customer presentations will explore how using Terra solutions to better understand retailer behavior has led to improved service levels, freed cash to invest in growth, lowered operating costs and improved productivity. A keynote session by Lora Cecere, founder and CEO of Supply Chain Insights, will discuss why rising volatility and the persistent lengthening of the product tail make sensing demand more important than ever.
The conference will also reveal initial findings from the 2015 Forecasting Benchmark Study and feature panel discussions on trending topics such as the future of demand prediction, how to best monetize an improved demand signal, using practical analytics to turn data into actionable insights and supply chain metrics that matter.
“Every year we look forward to hosting this forum for top manufacturers to share their stories and explore new trends in supply chain,” said Robert F. Byrne, CEO of Terra Technology. “It’s always fascinating to hear firsthand from various industries on how they successfully manage the rapid rise in volatility and complexity. We are excited for another productive event full of knowledge sharing and networking opportunities.”
For more information and to register to attend, visit Terra Technology 2015 Customer Conference.
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world’s best-known companies including Shell, Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, General Mills, Reckitt Benckiser, ConAgra Foods, Kellogg, Campbell Soup and others. Terra invented demand sensing in 2002 and offered the first solution to use retailer data systematically to improve supply chain efficiency, enhance service, cut inventory and reduce waste. Terra’s solutions are used in more than 160 countries. Information on how Terra enables a truly integrated supply chain can be found at terratechnology.com.