REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that the company is participating in several upcoming conferences focused on educating the industry on programmatic advertising-related topics. In conjunction with the events, Rocket Fuel is releasing a five-part blog series on the topic of viewability, an emerging standard that impacts advertisers, publishers, and ad tech companies.
“Over the past seven years, we’ve had the opportunity to see programmatic transform and automate a myriad of advertising channels, paving the way for a new era of ‘programmatic everything,’” said Nitin Chitkara, Director of Mobile Product Marketing, Rocket Fuel. “As the value of AI and Big Data-powered media buying continues to expand and merge with marketing automation, we are highly supportive of an industry-wide focus on education and training for next generation marketers. Our presence at events in 2015, coupled with seminal reporting on key issues including viewability, are just the beginning. We look forward to unveiling more education-focused initiatives in the near future.”
MediaPost Programmatic & RTB Insider Summit
March 22-25, 2015
The Media Post Programmatic & RTB Insider Summit connects brand marketers, agency trading desks and buyers, planners, and strategists from leading ad agencies.
IAB Mobile Marketplace
March 30, 2015
New York, NY
Rocket Fuel is sponsoring the Town Hall, which will be facilitated by Nitin Chitkara, Director of Mobile Product Marketing. It is designed as an open forum to share challenges, collaborate on solutions, and find inspiration and ideas that translate into business solutions.
Rocket Fuel’s five-part series on Viewability offers insights and practical advice for advertisers, publishers, and ad tech companies on the ways in which ads and content are designed, paid for, and optimized. The first installments of Rocket Fuel’s five-part series on Viewability are now available at: http://rocketfuel.com/blog/viewability1 and http://rocketfuel.com/blog/ad-viewability-guide.
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.