SAN RAFAEL, Calif.--(BUSINESS WIRE)--SpotOn (www.spoton.com), the leading digital loyalty and marketing platform for small business, today announced the integration of customer reviews to its digital marketing platform, helping merchants boost customer engagement, monitor online reviews, and increase their ratings across popular consumer review sites.
The new SpotOn platform gives merchants total visibility to what’s being said about their businesses online, centralizing customer ratings and reviews from today’s top sites—including Yelp, Open Table, Trip Advisor, Google, Foursquare, Facebook, Urban Spoon, and City Search. Merchants are notified about new reviews as they happen, so they can quickly respond to critical feedback and leverage positive testimonials or troubleshoot negative reviews.
SpotOn also helps businesses get more online reviews and increase their ratings using sophisticated algorithms that analyze customer data. These tools help target a business’ most loyal patrons, motivating recurring customers to share their experiences on review sites. Merchants can also view macro-level analytics, such as aggregate scores and overall sentiment across review platforms to uncover key trends and call attention to any issues.
“Building a customer-centric experience starts with listening to what customers have to say—the good and the bad,” said Zachary Hyman, co-founder of SpotOn. “SpotOn’s newest upgrade is another step in our mission to help merchants develop lasting and meaningful relationships with their customers.”
Launched in July 2012, SpotOn’s digital loyalty and marketing technology is currently used at over 6,000 businesses nationally, with more than four million consumers using the SpotOn smartphone app or loyalty card to access rewards and special offers at local businesses.
For more information, visit www.spoton.com/getstarted.
SpotOn is reimagining the way businesses connect with their customers. Using SpotOn's tablet-based app and web dashboard, merchants now have an entirely new and simple way to connect with their customers using email, mobile, and social marketing. In just a few clicks, merchants can send beautifully-designed campaigns to their customers—anytime, from anywhere. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. SpotOn was founded by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in San Rafael, CA, with offices in Chicago, IL.