Yahoo Offers a New, Simple Way to Log In

SXSW 2015

SUNNYVALE, Calif.--()--Yahoo! Inc. (NASDAQ:YHOO) Today, at SXSW, Yahoo announced a new intuitive option for users to login to their account without any need for a password. Upon sign in, an on-demand password is texted directly to a user’s mobile phone. Yahoo’s new authentication option aims to ease anxiety around password memorization and improve security for users.

Once a user opts-in, the next time they sign on, Yahoo will send a secure password directly to their mobile phone. The on-demand password option is now available for U.S. users.

Users can opt in to receive on-demand passwords with the following simple steps:

1) Sign in to

2) Click on the user name at the top right corner to go to the account information page.

3) Select “Security” in the left bar.

4) Click on the slider for “On-demand passwords” to opt-in.

5) Enter the phone number associated with the account and Yahoo will send a verification code.

6) Enter the code to login.

For more information, check out our Tumblr.

About Yahoo

Yahoo is a guide focused on making users' daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( or the Company's blog (

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Yahoo! Inc.
Sarah Meron, 408-349-4040


Yahoo! Inc.
Sarah Meron, 408-349-4040