SCOTTSDALE, Ariz.--(BUSINESS WIRE)--GoDaddy, the world’s largest technology provider dedicated to small businesses, today announced a distribution agreement with the #1 local search provider for U.S. Hispanic consumers. YaSabe will help GoDaddy’s Get Found customers to attract more Hispanic customers through the distribution of native business listings on the YaSabe platform. With this new distribution partnership, the YaSabe platform serves as an enabler for GoDaddy to help connect its more than 12 million small business customers to U.S. Hispanic consumers, the largest and fastest growing consumer group in the country.
According to the latest Nielsen report, there are 54 million Hispanics living in the U.S. – an estimated 70 percent of whom are either bilingual or speak predominantly Spanish. This group has a combined purchasing power of $1.5 trillion. YaSabe caters directly to this audience and is the largest, fastest growing localized search engine tailored for Hispanic audiences. It crawls the Internet for data, translates it into Spanish, and provides bilingual information on YaSabe.com and through a network of important Hispanic internet destinations.
By adding YaSabe to the list of supported sites, which includes Google, Foursquare and Yelp, GoDaddy’s Get Found helps ensure SMBs reach their target customers. With Get Found, businesses can publish critical information, including location, phone number, hours-of-operation, service lists, menus and photos to search engines, social media, top local sites and mobile apps. Having updated and accurate information across these frequented websites also increases a business’ visibility in search engine results.
“Most consumers turn to the Internet first to research products and services, and U.S. Hispanics are among the most wired consumers, especially on the mobile internet. It is important for small businesses to stay on top of their online information to reach the greatest potential audience,” said GoDaddy Senior Director of Corporate & Business Development Mark Weiss. “With YaSabe now part of the Get Found offering, SMBs can better expand to reach out to Hispanic consumers.”
"GoDaddy plays an important role for SMBs around the country," said Azim Tejani, SVP Business Development of YaSabe. "Through YaSabe, GoDaddy’s Get Found customers will be able to tap into the growing Hispanic consumer market and provide small businesses with the opportunity to reach new consumers."
YaSabe is the #1 provider of location-based information for U.S. Hispanics. The company has connected millions of users to local businesses, coupons, and classified ads for cars and jobs. YaSabe’s technology platform crawls, aggregates, translates, and curates bilingual and culturally relevant local information, and makes it available on web and mobile at YaSabe.com and its syndicated partner network. For content and media partners, YaSabe provides its technology platform, as well as programmatic and performance-based digital marketing products and services, to help local businesses and national brands reach U.S. Hispanic audiences online. Visit us at YaSabe.com.
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With approximately 13 million customers worldwide and more than 59 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
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