LOS ANGELES--(BUSINESS WIRE)--onLoop, a new open messaging platform, has officially launched on iOS platforms and the Android version slated for March 27. Previously invite-only, the onLoop app addresses the limitations of many chat and text apps currently on the market by focusing on engagement through common interests rather than contact lists and address books. onLoop plans to showcase the app throughout its launch month, including an exclusive SXSW event.
“Our team has been working for the last year building an app which represents the future of open messaging,” said AK Sands, CEO & Co-Founder of onLoop. “Platform after platform arrive with new features, but one issue always remains: the limitations of the social circle. With onLoop, discussion is finally organically discoverable — all while retaining any and all privacy settings. It’s the best of all worlds.”
The onLoop team has solved the biggest problem in the world of messaging apps: contacts being in a closed circle, thus limiting the ability to meet new people and discover engaging new discussions. To do this, onLoop has built its platform for open messaging. Users form a subject, then post to it, and if it is open to the public, other users can find it organically and join in with rich meaningful discussion.
“onLoop differentiates itself clearly through its open and engaging nature. While most messaging platforms connect people through contact lists, onLoop allows people to meet and discuss based on shared interests,” said onLoop Co-Founder Jacob Heinz. “We finally have a rich, multidimensional messaging platform that will transform how social media is currently used.”
In addition to its unique discoverability, onLoop also offers complete privacy and security settings to manage both open and closed discussions, including self-destructive properties. Direct messages can create even further discussions, and new contacts can be added through both loops and messages.
To help celebrate onLoop’s launch, the company has planned an exclusive SXSW launch event featuring a performance by electro indie band Kaneholler.
onLoop is an open messaging platform that opens new doors for connecting and communicating with people. onLoop makes discussions about common interests discoverable, connecting like-minded people in more ways than ever before. Keep things just to your circle or invite the world to chime in — onLoop gives you the power to open or close the discussion as much as you want. With onLoop, it’s never been easier to search, discover, and connect to the people who love the same things you do.