CINCINNATI--(BUSINESS WIRE)--Fifth Third Bank (NASDAQ: FITB), which through its partnerships administers 32,000 retirement plans for more than seven million employee participants across the United States, today announced the availability of Dave Ramsey's new SmartDollar financial wellness program for its client retirement plan participants.
Fifth Third Bank and Dave Ramsey have a long-standing relationship that began in 2010 with the Bank's sponsorship of Ramsey's financial education curriculum for high school students. In February 2014, the Bank and Ramsey began a collaboration to offer Ramsey's CORE Financial Wellness program to the Bank's retirement plan clients. The relationship originated from the Bank's discussions with its retirement plan sponsors and participants, which revealed a great need for more foundational financial education.
Ramsey Solutions announced in January 2015 that the CORE program evolved into SmartDollar, a brand new financial wellness program designed to educate, inspire and empower employees to proactively take control of their money, and get on track for retirement. SmartDollar features an all-new, customizable user portal; new online tools and materials; totally overhauled budgeting software; and new, updated high-definition video lessons.
Sheri Kehren, vice president and program manager of financial workplace wellness at Fifth Third Bank, said, "We continue to see employers augment their retirement education efforts and overall corporate wellness programs with a component of financial education. We were very excited when the Bank announced that the new SmartDollar program would be part of their improved Total Rewards program for 2015.”
Leslie Koenig, vice president of retirement benefits at Fifth Third Bank, said, “Being able to give our employees access to competitive compensation, benefit programs and quality financial planning tools furthers our commitment to help employees gain financial security both today and in the future.”
Fifth Third Bank's commitment to financial empowerment spans multiple generations, with programming designed to help people at every stage of life make smart financial decisions. Signature programming includes Young Bankers Club as well as sponsorship of the American Bankers Association's Teach Children to Save program and Dave Ramsey's Foundations in Personal Finance high school curriculum. Fifth Third Bank also offers multiple programs for adult financial empowerment, including the NextJob reemployment program for mortgage borrowers, and its Fifth Third Financial Empowerment Mobiles. These two 40-foot eBuses are equipped with Internet-accessible computer workstations and travel into underserved communities to provide access to quality financial services. For more information, visit www.53.com/financial-empowerment.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of December 31, 2014, the Company had $139 billion in assets and operated 15 affiliates with 1,302 full-service Banking Centers, including 101 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,638 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2014, had $308 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol FITB. Member FDIC
To date, that sponsorship has educated more than 600,000 students and is a core component of the Company's commitment to financial empowerment. More information is available at www.53.com/financial-empowerment.