LOS ANGELES--(BUSINESS WIRE)--Triton Digital, a leading technology provider for the audio industry, today unveiled its monthly Ranker for January 2015, providing insights into listening trends measured by the Webcast Metrics® audience measurement platform. Listing in January 2015 showed great strides, with Average Active Sessions (AAS) up by more than 41 percent compared to January 2014. iOS and Android continue to be the favorite platforms for consuming streaming audio, boasting 36 percent and 30 percent of all listening, respectively.
“Though listening was somewhat impacted during the holidays at the end of last year, we’ve seen it come back in a powerful way to start 2015,” said Rob Favre, CCO/GM Measurement & Analytics at Triton Digital. “We expect to see continued growth throughout 2015, particularly with the release of much anticipated new services and the competition in the market heating up.”
Key findings from the January 2015 Ranker include:
Total listening for clients measured in January 2015 showed 3,943,385
AAS during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8P)
daypart, and 3,319,380 AAS during the Domestic Monday-Sunday
6:00AM-Midnight (M-Su 6A-Mid) daypart.
- Compared to January 2014, AAS within the Domestic US grew by 41.2 percent (M-F 6A-8P) and 43.3 percent (M-Su 6A-Mid).
- Looking at audio consumption by platform, 36 percent of all listening (M-F 6A-8P) took place on an iOS device followed by Android at 30 percent, Flash Player at 9 percent, and Google Chrome at 8 percent.
- Of the top 20 markets, Denver showed the largest listening gain when compared to the month prior with a 33.2 percent increase in AAS (M-F 6A-8P), followed by Tampa at 25.9 percent, New York at 21.3 percent, Chicago at 21.3 percent, and San Francisco at 19.5 percent.
Full results of the January 2015 Ranker can be found here: http://www.tritondigital.com/press-releases/triton-digital-releases-january-2015-top-20-ranker
Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics’ information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.