NBA Legend and Business Mogul Magic Johnson to Keynote SiriusDecisions Summit 2015

Two-Time Hall of Famer, Entrepreneur, Philanthropist and Motivational Speaker to Share Insights From His Nearly 40 Years of Outperforming the Competition

WILTON, Conn.--()--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced that sports legend and business mogul Earvin “Magic” Johnson will deliver the keynote address at its 10th annual SiriusDecisions Summit, taking place May 12-15, at the Gaylord Opryland Resort in Nashville, Tennessee.

Perhaps best know as a National Basketball Association (NBA) legend, two-time Hall of Famer, and Olympic gold medalist, Johnson has enjoyed an equally successful second career as a business owner and entrepreneur. Johnson will speak to this year’s audience, drawing from his highly successful experience on the basketball court and as a multi-dimensional business leader. His speech will complement the Summit’s “Outperform: Strategies for Intelligent Growth™” theme, sharing his unique insights and learnings with the thousands of Summit attendees that represent some of the best and brightest in b-to-b sales, marketing and product.

Johnson is the Chairman and CEO of Magic Johnson Enterprises (MJE), serving ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. As a member of the Guggenheim Baseball Management (GBM) investment group, Johnson is also an owner of the Los Angeles Dodgers, as well as the Los Angeles Sparks of the WNBA. He is also Founder and Chairman of the Magic Johnson Foundation, continuing his commitment to transform urban America through his HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating over 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world.

SiriusDecisions’ Summit brings together SiriusDecisions analysts and the world’s top b-to-b sales, marketing and product leaders, from Fortune 500 companies to major small to medium-sized enterprises. This year’s Summit expects more than 2,300 attendees representing $20 billion in purchasing power, and will raise the bar with its new cutting edge research, increased opportunities for networking, expansive Marketplace and more than 50 analyst sessions and 100 practitioner case studies.

Supporting Quotes
“We are thrilled to welcome Magic Johnson to the stage at this year’s annual Summit,” said John Neeson, Managing Director, SiriusDecisions. “Many of us were able to enjoy Magic’s storied basketball career and we are excited to share his extensive achievements in philanthropy and business as a part of this year’s Summit. We look forward to hearing his exclusive keynote address, sharing key insights with our attendees from both on and off the court on how to outperform the competition and supercharge business growth.”


SiriusDecisions, SiriusDecisions Summit, Magic Johnson, Alignment, Marketing, Sales, Product Management, Outperform, Intelligent Growth

About SiriusDecisions
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

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March Communications
James Gerber/Caroline Legg, +1 617-960-9875

Release Summary

SiriusDecisions announces NBA legend and business mogul Magic Johnson to keynote SiriusDecisions U.S. Summit 2015.


March Communications
James Gerber/Caroline Legg, +1 617-960-9875