NEW YORK--(BUSINESS WIRE)--Claim It!, the New York startup with an iOS app where users watch 15 second videos to register for free prizes, is launching after its three-month beta period. In those three months, the company gave away $60,000 worth of free prizes to more than 6,000 New Yorkers.
Giving away free stuff isn’t the startup’s acquisition strategy — it’s actually their business model. Users watch a short video ad to select from three of the weekly prizes offered via the app. It doesn’t offer coupons, discounts, daily deals, or samples — it simply gives away free prizes.
Users can select one of three prizes from Claim it!’s weekly giveaway and enter to win other special offers throughout the week. The platform scales the quantity of the giveaway with the value of the product. In it’s beta, the startup discovered that users don’t care about the win chance if the free offer is something they’d love to win. Even giveaways with just 10 items generate amazing buzz and excitement.
Users can select an “Instant Win” that will 100% guarantee a free prize valued between $1-$5. Recent Instant Win prizes have been: Eos Lip Balm + Hand Lotion, $5 metro cards, Vitamin Water and Toys R’ Us gift cards.
The second tier includes more attractive prizes between $10-25 in value, and users have an average chance between 10-20% of winning. Some of the most popular prizes have been AMC movie passes and Apple Store gift cards.
Users who feel especially lucky can go for the grand prizes, valued between $100-$599, but they only face a 1-10% chance of winning. Users lucky enough to win these prizes in the past have claimed Beats by Dre Studio Headphones and Nike Fuel Band fitness trackers.
Everyone who joins a giveaway has an equal chance of winning — users who have won in the past have just as much a chance as anyone to win again in the future. Claim it! delivers new free offers every Monday and users have until the following Sunday to choose one they like. They can change their mind throughout the week, but the choice that’s registered on Sunday evening determines their final entry.
At random times throughout the week, Claim It! releases special offers that users must claim within 24-48 hours, so it’s up to each user to check the app and make sure they are not missing out on something big. Past special offers of this sort have included a Go Pro camera, $100 J Crew Giftcards, and Nike Air Jordans sneakers.
The company partners with Apple, Google, Zico, Red Bull, Shake Shack, GoPro, Nike, Kind Bar, Sephora, Under Armour, AMC Movie Theatres, Eos, Baggu, Chipotle, Victoria Secrets, and Sexy Popcorn to give away prizes that their relevant for Claim It!’s millennial audience.
Claim It! is a New York based startup founded by Ali Abdullah, Kaza Razat, and Khalid Mills. The startup launched its iOS app in December 2014 for users to win free prizes - no strings attached. To date, the app has given prizes to over 6,000 New Yorkers through its pink Claim It! van that can be found around the city.