LOS ANGELES--(BUSINESS WIRE)--Katch, the software platform that enables brands to engage and monetize every buyer who comes to their website, introduces a solution for brands to create incremental advertising revenue from their media. Brands can license Katch's real-time bidding exchanges where select advertisers can target and bid on in-market website visitors as they shop. This enables brands to monetize non-transacting consumers who would have otherwise left their website.
"In many cases, websites that see huge amounts of in-market traffic daily – sites like Gap.com, or Comcast.com for example – have never seen their websites as a media business that can pull in substantial revenue and help recoup marketing spend," Patrick Quigley, CEO, Katch. "If they have thought about it, they didn't know of a simple solution to put in place. Katch is that solution – it's simple, yet powerful."
An example of a consumer website that uses its own internal marketing product to feature ads from other advertisers is Amazon.com. In 2014, Amazon.com saw $1 billion in revenue from its ad product alone.
"Until now, the technology has been unavailable for more websites to do the same as Amazon already does. Katch unlocks the potential for better media monetization that has been limited to homegrown solutions and products like Google Ad Sense – both suboptimal solutions," Quigley said.
Brands like HealthPlans.com and Efinancial are already using Katch to get the most out of every consumer shopping on their site.
"The reality is that consumers are going to comparison shop when making considered purchases," Quigley said. "It's a new way of thinking for most brands, but the early adopters are going to get a huge advantage over their competition."
Katch is the only software platform that enables brands to engage and monetize every buyer who comes to their website – even those that don't transact. Brands use Katch to set up real-time, invitation-only exchanges where advertisers can target and bid on in-market website visitors as they shop. Katch was recently honored as the second fastest-growing advertising technology company with revenue over $100 million in North America, according to Inc. magazine's Inc. 5000. To learn more about Katch, visit www.katch.com.