New Toys Causing Creative Revolution Powered by Brains, Not Batteries

Recyclable, Made-in-USA Toy Line Arriving in Select Target, Barnes & Noble and Specialty Toy Retailers Across the Country

The four YOXO Heroes now available nationally at select Target stores, Barnes & Noble locations, and speciality toy retailers across the country. (Photo: YOXO)

ST. PAUL, Minn.--()--A new league of toys has been spotted at retail outlets across the country. The YOXO® (yock-so) toy brand is known for rousing creativity and perpetuating endless hours of play.

YOXO’s mission is clear: keep kids creating. YOXO construction kits incorporate durable, recyclable, and interchangeable chipboard connectors in Y, O, and X shapes to construct infinite creations, including the YOXO Heroes.

The YOXO Heroes responsible for the creative invasion are as follows:

Orig – standing 18 inches tall and retailing for $19.99, YOXObot Orig is the leader of the visionary coalition. This recyclable robot is rebellious and not afraid to get kids unglued from screens to engage in creative and open-ended play.

Flye – the fact that a three-foot dragonfly emerges from this kit isn’t the only thing that will cause awe and wonder. Flye retails for $24.99 and has been known to cause imaginative flights of fancy.

Doon – there’s no cruise control on this bad boy. Doon is a tough and flashy dune buggy that drives creative construction at $19.99.

Those looking for their first taste of YOXO imaginative play can buy YOXO To Go, a creative starter kit, for $14.99.

One of the reasons YOXO Heroes are so remarkable is the fact that they’re not meant to live on a shelf; they prefer the front lines of play. Each YOXO creative construction kit comes with the instructions to build the original set along with three other design ideas for limitless play potential. But it doesn’t stop there. YOXO pieces connect with everyday household items like paper towel tubes and cereal boxes for endless hours of play. Masterful YOXO creations have been documented at #YOXOtoys.

Possibly the most uncommon element of YOXO is the fact they are manufactured in the USA, something only a fraction of toys sold in the United States can claim. This fact, along with the sustainable manufacturing process, use of recycled materials, and recyclability of the connectors themselves makes YOXO undeniably eco-awesome.

YOXO is the start of a creative revolution and maker movement that is powered by brains, not batteries. Those seeking to support the revolution can find YOXO at 389 Target stores, 27 Barnes & Noble locations, select specialty toy retailers across the country and online at

About YOXO®

YOXO (yock-so) is the sustainable, recyclable, made-in-the-USA, invent-everything-you-can-imagine toy company.

YOXO construction kits inspire kids to create using Y, O, and X-shaped links that connect in numerous ways with everyday household materials. The result: endless hours of play that foster creativity and fuel imagination. YOXO toys are manufactured from recycled wood pulp in the company’s wind-powered Minnesota workshop.

For more information about YOXO, please visit YOXO® is a registered trademark of Play from Scratch LLC.


Keegan Shoutz, 612-333-1723
Lola Red PR

Release Summary

YOXO is the sustainable, recyclable, made-in-the-USA, invent-everything-you-can-imagine toy company launching nationally at select Target stores, Barnes & Noble, specialty toy retailers and online.


Keegan Shoutz, 612-333-1723
Lola Red PR