MORRISVILLE, N.C.--(BUSINESS WIRE)--SignalShare, the leading provider of mobile engagement solutions for mass audiences, today announced that former Dallas Cowboys Head of Technology and AT&T Principal Architect for Sports & Entertainment, Peter Walsh has joined its executive team as vice president of Sports and Entertainment. In this role, Walsh will accelerate deployment of Live-Fi™ technology in major stadiums and arenas to enrich the fan experience at live events.
SignalShare’s Live-Fi Wi-Fi networking and fan engagement solutions serve a growing roster of professional and collegiate teams in the NBA, NHL, NFL and NCAA. The company also provides temporary wireless solutions for NASCAR races, US Open Tennis, and myriad music festivals and concerts.
Walsh comes to SignalShare from AT&T, where - as the company’s principal architect for the Sports & Entertainment division - he provided technical vision and guidance to major sports and entertainment venues globally for their new builds and retro-fits. Prior to AT&T, Walsh was head of technology for the Dallas Cowboys, where he designed and developed the information strategic plan and headed up the technology implementation for the Cowboys’ AT&T Stadium in Arlington, Texas. He brings four decades of technology and business experience at companies including Nokia, Rockwell International, United Space Alliance and Lockheed Martin.
“There comes a time in every career where you know you can make a big difference in the things you are passionate about, and sometimes you must alter your course of action to achieve those goals,” said Walsh. “I’m very proud to be joining the SignalShare team. Our goals and vision are aligned, and we are poised for a great 2015 and beyond.”
“We couldn’t be more excited about welcoming Peter on-board,” said Joe Costanzo, founder and CTO of SignalShare. “As someone who has worked at a very high level on both sides of the fence - Peter has first-hand knowledge of both the needs and the pain-points of teams and venues looking to upgrade facilities, networks and services to satisfy today’s fans. Peter will play a critical role in driving broad Live-Fi deployment and helping teams utilize their Wi-Fi network to engage fans and drive new and recurring revenues.”
SignalShare Live-Fi delivers both reliable connectivity and a powerful means to interact with fans over the event network. Its Live-Fi nGage product suite encompasses a browser-based Fan Feed, which serves up event-related content and social media feeds, along with data analytics and monetization capabilities. Together with its Live-Fi mPower networking solution, Live-Fi delivers an end-to-end audience engagement platform that helps sporting, entertainment and corporate venues enhance the live event experience.
SignalShare specializes in mobile engagement for mass audiences. The company optimizes wireless networks and empowers data-driven digital marketing initiatives to help organizers of large-scale live events connect with fans and guests in entirely new ways. SignalShare’s proprietary audience engagement platform, Live-Fi™, leverages real-time analytics and dynamic messaging to deliver location-aware customized content – including offers, discounts and call-to-actions – to attendees’ mobile devices during events. Top sports, entertainment and corporate brands, including The Sands Expo, Sacramento Kings, Detroit Red Wings, Indiana Pacers, IBM and the US Open rely on SignalShare to provide an exceptional fan experience. SignalShare is a division of Signal Point Holdings Corp and is headquartered in Morrisville, NC. For more information, go to www.signalshare.com or follow us on Twitter @signalshare.