RICHMOND, Va.--(BUSINESS WIRE)--Media General, Inc. (“Media General” or the “Company”; NYSE:MEG), one of the nation’s largest cross-screen media companies, today announced that Richard Levine has been appointed Head of Distribution.
Mr. Levine is an accomplished television distribution executive who specializes in contract negotiations; content creation, acquisition and distribution; strategic planning and new business development through partnerships and other revenue generating opportunities.
Most recently, Mr. Levine was Vice President of Content for AT&T Services. In that role, he oversaw strategy and content acquisition for national cable networks and broadcast networks. As an integral member of the team that launched AT&T U-Verse, Mr. Levine successfully developed content distribution and negotiated partnerships with major media companies for retransmission and licensing of content on AT&T‘s Uverse television, mobile and broadband platforms. Prior to AT&T Services, he was in Programming Acquisitions at DIRECTV, where he acquired rights from broadcast networks, pay-per-view television and movies.
In his new role that reports to Media General’s President and CEO Vincent L. Sadusky, Mr. Levine oversees all aspects of content distribution and negotiations with Multichannel Video Program Distributors and major media companies for retransmission and licensing of the Company’s highly consumed multiscreen content. In addition, he is responsible for business development opportunities to drive profitable revenue growth. He will work closely with regulatory authorities and other industry leaders to help ensure a successful future for Media General and the industry as a whole.
“Content and distribution are the cornerstones of our business,” said Sadusky. “We are delighted to have someone of Richard’s high caliber join our Executive Team and we believe his experience coming from the Pay-TV provider side will be truly valuable and beneficial as we seek to leverage our significant scale, maximize the value of our content and build new strategic partnerships and revenue opportunities.”
About Media General
Media General is one of the nation's largest cross-screen, multimedia companies that operates or services 71 television stations in 48 markets along with the industry's leading digital media business. We offer consumers and advertisers premium quality entertainment and information, content and distribution on every screen. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and 46% of the U.S. Internet audience.
Media General has the industry's largest and most diverse digital media business with a growing portfolio that includes LIN Digital, LIN Mobile, Federated Media, HYFN, Dedicated Media and BiteSizeTV. With unmatched local-to-national reach and integrated marketing solutions, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences across all screens.
Media General trades on the NYSE under the symbol “MEG”. For more information, visit www.mediageneral.com.