INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) announced today a mall-exclusive agreement with Reebok for the launch of its latest running shoe innovation – the ZPump Fusion. An evolution of the iconic technology first introduced to the market 25 years ago, the ZPump Fusion will be available starting today at Finish Line stores nationwide and online at finishline.com.
“Reebok has made great strides in innovation with the introduction of its new ZPump Fusion,” said Jeff Morrell, senior vice president and general merchandise manager at Finish Line. “Customization drives our customer today and the ZPump offers a fresh take on this with a nod to retro, which is also very much on-trend.” The ZPump Fusion will debut at Finish Line in five colorways for men’s and three for women’s.
This evolution of The Pump technology consists of a new, proprietary air-filled cage that surrounds and forms to your foot. The ZPump Fusion includes three key elements: The Pump technology, The Fusion Sleeve and ZRATED outsole.
With The Pump technology, runners will benefit from the lightweight and custom fit offered by the air-filled cage, which pumps up and molds to the individual shapes and contours of the foot for a locked-in fit to achieve maximum performance. The Fusion Sleeve is a four-way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to the runner’s foot to provide improved comfort. The ZRATED outsole was inspired by high-performance tires for increased control in and out of turns, which is essential for any high tempo running shoe.
The ZPump Fusion was officially unveiled at Reebok’s cutting edge #GetPumped event in New York City on March 4. The star-studded event featured MMA athletes Jon Jones, Conor McGregor and Paige VanZant as well as supermodel Hannah Davis and actor Adrian Grenier. The original inventor of the Pump, Paul Litchfield, was also on hand to watch iconic technology take the sneaker world by storm once again.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,040 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.
Finish Line also operates the Running Specialty Group. This includes 75 specialty running stores in 16 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders, Indiana Running Company and JackRabbit Sports banners. More information is available at www.run.com or www.boulderrunningcompany.com.
This news release includes statements that are or may be considered “forward-looking” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as “believe,” “expect,” “future,” “anticipate,” “intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,” “outlook,” “potential,” “optimistic,” “confidence,” “continue,” “evolve,” “expand,” “growth” or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company’s reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company’s stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company’s capital allocation strategy); cybersecurity risks, including breach of customer data; and the other risks detailed in the company’s Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.