SAN FRANCISCO--(BUSINESS WIRE)--popexpert, an online marketplace that makes it easy to learn from experts, today announced the acquisition of the Online Marketing Institute, a leader in eLearning for individuals, SMBs and corporations that need to keep up with the accelerating pace of digital transformation.
“Joining forces with popexpert allows us to combine the personalization of live coaching with the scalability of eLearning to deliver high quality experiences that address the ever increasing need to ‘keep up’,” says Aaron Kahlow, founder of the Online Marketing Institute.
popexpert is backed by top Silicon Valley investors including Jeff Skoll, Ken Howery and Learn Capital. Together the companies offer live video coaching with thousands of experts and high quality original classes designed to help anyone excel at life and work.
The acquisition will accelerate growth for popexpert in delivering corporate training programs, a $200B industry where the Online Marketing Institute has a strong foothold. Employee development is quickly moving online and encompassing newer categories of learning like stress reduction and performance acceleration where popexpert already features many of the leading experts.
“popexpert identified a number of important emerging trends early on and has leveraged that insight to build a two year lead on other companies that are just beginning to think about offering better access to experts and expertise in key categories of personal and professional development,” says Ken Howery, PayPal co-founder and Chairman of popexpert.
As part of the acquisition Kahlow will take the reins as CEO, bringing his proven experience operating and scaling multiple companies to profitability and exit. Sanders will remain President.
“Aaron Kahlow is a 3x successful entrepreneur with a passion for creating transformative learning experiences. I look forward to having him as a partner as we continue to scale popexpert and unlock access to experts from around the world,” says Ingrid Sanders, founder of popexpert.
The acquisition was made under a cash and equity deal with exact terms undisclosed.
popexpert is the leading destination to access and offer expertise for life, work & play. Headquartered in San Francisco, popexpert has raised $2M+ in seed financing from top investors including Learn Capital, Jeff Skoll, and Ken Howery.