LYNDHURST, N.J.--(BUSINESS WIRE)--Vitals announced that Heyward Donigan, former CEO of ValueOptions, will join the company as Chief Executive Officer. The company also announced that Jeffery H. Boyd, Chairman of the Priceline Group Inc. and its former CEO, will join Vitals as Advisor and Board Director.
This comes at a time of unprecedented consumer demand for health care information. Rising health care costs, along with more care options, have every facet of the industry focused on delivering better, quality care at lower prices. Over the past three years, Vitals has seen its revenue nearly quadruple. The company develops online provider search tools, along with cost calculators and incentive programs that it delivers to market through its website and provider and health plan partners.
Heyward Donigan was previously CEO of ValueOptions, a health improvement company that specializes in mental and emotional wellbeing and recovery. There, she drove innovation through disciplined execution, scaling revenues to over $1 billion. The company was acquired by Boston-based Beacon Health Strategies late in 2014. Prior to ValueOptions, Donigan was Executive Vice President & Chief Marketing Officer at Premera Blue Cross. At Premera, she architected their consumerism strategy, which was a precursor to the organization’s cost & quality transparency solution.
"Our long-term success is tied to our ability to be the market leader: Helping consumers make intelligent health care choices, no matter where they are,” said Mitch Rothschild, Vitals co-founder and Chairman. “Heyward has demonstrated success growing a company to significant size and scope and is a pioneer of progressive strategies around consumerism. We are delighted to tap Heyward’s talents in guiding Vitals through our next stage of growth.”
“The entire health industry is restructuring itself around the patient experience, starting with choice of care,” said Donigan. “I’m excited to join a company leading the way in empowering consumers.”
Jeff Boyd is Chairman of The Priceline Group Inc. [PCLN] and served as its CEO from 2002 to 2013. Before joining Priceline, he served as Executive Vice President, General Counsel and Secretary of Oxford Health Plans, Inc.
“During Jeff’s tenure, Priceline built a leading global online travel platform through acquisitions and organic growth, creating over $50 billion in shareholder value,” said Rothschild. “His experience in ecommerce and health care will be a valuable resource as we build our business.”
“Health plans and consumers today have a compelling need for cost and quality information to inform decision-making,” said Boyd. “Vitals has the content, functionality and innovative culture to establish a leading position in this new and growing marketplace, and I look forward to helping the company in this important mission.”
Vitals is reinventing the way people shop and save on their medical care. We support effective decision-making through cost, quality and access data, as well as reward and incentive programs. Vitals leads the market with the first transparency and engagement platform that achieves measurable savings for consumers through a retail-like approach to purchasing health care services. Through health plans, hospitals and our leading consumer websites, Vitals helps more than 150 million people each year access better, more affordable care.