Khorus CEO Joel Trammell to Address SXSW Interactive on Becoming an Effective CEO

Technology veteran will counsel founders and entrepreneurs on how to evolve into a full-time chief executive role

AUSTIN, Texas--()--How can founders make the transition into an effective CEO? Joel Trammell, serial entrepreneur and Khorus CEO, will share his hard-earned advice on “Evolving From Founder to Great CEO” during SXSW Interactive this Friday, March 13 at 5:00 p.m. Based on his experiences as a successful tech CEO and a methodology he created for the role, Joel will explain how anyone can make this progression with the right knowledge and preparation.

Session Title: “Evolving From Founder to Great CEO”

Session Description: It is conventional wisdom in the startup community that companies must replace founding CEOs with a professional CEO to reach their full potential. The idea is that the qualities that lead someone to be an entrepreneur are not conducive to the corner office. But if this is true, how do we explain Bill Gates, Steve Jobs and Mark Zuckerberg – all founders who served as CEO and led their companies to greatness? The CEO role can be learned, and in most cases the founding entrepreneur is the best person to lead the company to greatness. While many startups fail, CEOs should not be the cause if they learn the key responsibilities of this critical role. This presentation will provide a methodology for the CEO job that any entrepreneur can adopt.

Attendees will be able to answer the following questions:

  • When does a full-time CEO role begin vs. a founder trying to get a startup off the ground?
  • What are the responsibilities of a CEO?
  • What qualities does a CEO need to possess to succeed?
  • What systems and processes does a full-time CEO need to run a company?

Date and Time: Friday, March 13, 5:00 p.m.

Location: Hilton Austin Downtown, Salon J

Additional Resources:

About Khorus

Austin, Texas-based Khorus provides business management software and a methodology to help CEOs run their organizations more effectively using weekly, predictive insight from every employee. Designed by veteran CEO Joel Trammell, Khorus enables leaders to align employees to strategic objectives, get timely intelligence, and forecast the likelihood of achieving each goal. With this platform in place, CEOs have a single system for enhancing company performance and their own effectiveness, avoiding uncertainty and surprises, and handling the unique measurement and management challenges of today’s complex knowledge-work. Learn more at


H2 Strategic Communications
Chandra Hosek, 512-524-9652

Release Summary

Tech veteran and Khorus CEO Joel Trammell is presenting a SXSW Interactive session on “Evolving From Founder to Great CEO” on Friday, March 13 at 5:00 p.m.


H2 Strategic Communications
Chandra Hosek, 512-524-9652