NEW YORK--(BUSINESS WIRE)--Building on last year’s efforts to drive highly-qualified ‘techfluencers’ to the show, CE Week 2015 has announced a new partnership with category expert getgeeked to drive hundreds of these passionate tech enthusiasts to the exhibit floor, June 24-25 in NYC.
This new program, entitled Rise of the Techfluencer, has been designed to help companies identify and build relationships with the influential consumers who are engaging with brands on social media and sharing opinions about their products and services with their large social circles.
The program has been created by Slingshot Media, producer of the getgeeked event series and creator of Techfluence, a community of tech enthusiasts providing feedback and insight to tech brands at all stages of the product development cycle.
Rise of the Techfluencer will kick off on June 24 with a panel hosted by Ross Rubin, Principal Analyst at Reticle Research, which will discuss who “techfluencers” are, why they engage with brands, and what they expect from these relationships. On June 25, hundreds of Techfluence members will be invited for the first time to visit with companies exhibiting on the show floor.
The highlight of the day two program, America’s Got Geek, is a competition to find the next big YouTube technology star. Techfluence attendees will be asked to submit video product reviews prior to the show. From these, a panel of experts will select ten finalists who will compete live at CE Week to be crowned America’s Next Top Geek.
“We couldn’t ask for a better platform to introduce Techfluence to leading technology brands. CE Week is an important event for the technology industry and our unique value proposition for companies is extremely complementary with what they’ve built over the last several years. We’re excited to have the opportunity to introduce innovative new programs to such an established event and also to be able to offer our members the chance to attend,” said Slingshot Media Founder Barry Myers.
“Working with Slingshot Media to launch this one-of-a-kind program at CE Week builds on last year’s inaugural efforts to expand our audience of media, retailers, investors and other industry members with highly-qualified consumers who can drive added value for our industry and exhibitor’s mid-year messages,” said Martin Porter, Founding Partner of CE Week.
CE Week Exhibits, June 24-25 at the Metropolitan Pavilion in New York City, will bring together the top media, trade analysts and technology thought leaders for two days of product exhibitions, conference panels and presentations focused on innovation and what’s hot in consumer electronics. CE Week 2015 takes place citywide June 22-26.
About CE Week
CE Week is the consumer electronics (CE) industry’s official weeklong, citywide event in New York City. The official mid-year meeting, conference and new technology showcase includes the event headquarters, CE Week Exhibits, which is the site of CE Week’s largest exhibition hall and conference program. CE Week is produced by Martin Porter & Associates and Consumer Technology Publishing Group/NAPCO Media, publisher of Dealerscope, Technology Integrator and the Technology Tell Network.
About Slingshot Media
Slingshot Media was founded in 2013 with a simple mission – to bring together tech enthusiasts and technology brands closer together. Its groundbreaking event series, getgeeked, combines an exclusive press event with a showcase for passionate consumers so participating companies can engage both of today’s key influencer groups at one event. With Techfluence, Slingshot Media is offering companies a unique opportunity to create better products by getting feedback from influential consumers before they’re launched. Slingshot Media Founder Barry Myers has been creating unique events for end-users for over 10 years, including the hugely successful DigitalLife and gdgt Live events.