CONCORD, N.C.--(BUSINESS WIRE)--Nationwide is continuing its long-time relationship with Speedway Motorsports, Inc. (NYSE:TRK), renewing its status as the official insurance company of Charlotte Motor Speedway and Bristol Motor Speedway through 2017.
“Nationwide’s original partnership with Speedway Motorsports Inc. (SMI) in 1999 marked the beginning of our sponsorship efforts within NASCAR,” said Matt Jauchius, Nationwide chief marketing officer. “We are extremely proud of the relationship we have with SMI and look forward to enhancing our branding and activation efforts at the SMI tracks over the next three years.”
In addition to its partnership with Charlotte and Bristol Motor Speedways, Nationwide will feature at-track infield hospitality for their business partners at four SMI NASCAR event weekends throughout the 2015 race season. The new Nationwide mobile hospitality unit will be activated at Las Vegas Motor Speedway March 6-8, Charlotte Motor Speedway May 15-24, Kentucky Speedway July 9-11 and Bristol Motor Speedway August 19-22.
“For 16 years, Speedway Motorsports has built a relationship with Nationwide that has grown stronger, with both companies taking great pride in providing the best experience for their customers,” said Marcus Smith, president and chief executive officer of Speedway Motorsports, Inc. “We look forward to continuing that tradition.”
“Nationwide is a nationally-recognized brand with a diverse portfolio of sports marketing initiatives,” said Smith. “We are proud that they continue to choose Speedway Motorsports as a partner to help achieve their goals.”
Nationwide’s rich history with SMI has included amenities for fans like “On Your Side” information guides, transportation services, pit stop hospitality areas and more. The relationship is also highlighted in Nationwide’s new “It Takes a Nation” advertising campaign, tying in all of its partners, including Hendrick Motorsports.
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. For more information, about the company, please visit the Speedway Motorsports website.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; specialty health; pet, motorcycle, boat and farm insurance. For more information, visit www.nationwide.com.
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