DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/jffbw8/lottery) has announced the addition of the "Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 2014/2015 edition" report to their offering.
The study again provides a wealth of information on lottery-specific industry benchmarks far beyond existing sales comparisons.
The 2014/2015 edition again includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gambling are becoming more and more important, we again include analyses of activities and successes of lotteries in social media.
Key Topics Covered:
1 Introduction And Overall Trends
2 Total Sales Benchmarks
3 Lotto Sales
4 Betting Sales
5 Instant Lottery Sales
6 Keno Sales
7 Vlt Sales
8 Retail Channel Benchmarks
9 Internet And Digital Channels Benchmarks
10 Social Media Benchmarking - Facebook, Twitter
11 Overall Cost Efficiency
12 Marketing Effectiveness
13 Human Resource Effectiveness
14 Prizes / Payout
15 It And Data Communications Costs
16 Retailer Commission
For more information visit http://www.researchandmarkets.com/research/jffbw8/lottery