DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/lrhpwd/global_mobile) has announced the addition of the "Global Mobile Data Monetization and Pricing Strategies by Telcos : Analysis and Key Trend" report to their offering.
Mobile data is the buzzword across all the leading telcos globally, and is a key focus area for the telcos. The telcos in the developed regions are focussing on further monetization of their services offerings for the existing customers through a portfolio of innovative services like Video On Demand (VoD), music streaming, video streaming etc, whereas the telcos across the emerging regions are emphasizing on increasing the mobile broadband penetration rate through low cost entry level packages for the first time users, services bundling and array of VAS services like mobile gaming, apps downloads, video clip download etc. Increased monetization of their data services would enable the telcos to negate the decline in overall revenue margins as the voice revenues is already under pressure owing to hyper-competition for the voice services pricing.
This research report provides an insight on mobile subscriptions and mobile broadband growth trend across various regions. It also includes a brief overview about the factors which are driving the increased adoption of broadband services. Various pricing plans being adopted by the telcos to drive the data monetization have also been discussed along with select examples and its positive impact on the telcos operational KPIs. The reports also includes finding of the survey conducted across select countries like Brazil, India, China, Philippines, Malaysia, Vietnam etc. to know about the users trends.
The report is generated through secondary findings available on the internet and the relevant sources of data have been mentioned wherever applicable.
- The global mobile cellular subscription count was expected to be 6.9 billion by the end of 2014, with developing countries mostly in the Asia and Africa region expected to contribute 78% of the total subscriber base.
- Telcos continue to focus on in the emerging markets owing to the relatively low mobile penetration rates, as increasing number of telcos continue to launch their services in these region to compensate for the revenue growth rate decline in the developed regions - which has been complimented with aggressive pricing plans and also the availability of relatively affordable smartphones in these regions in the past 2-3 years.
- Asia-Pacific region will continue be the destination of the highest number of mobile phone shipments over 2012-18, with the total mobile phone shipments increasing from 0.3 billion in 2012 to reach 1.0 billion by 2018.
- Free apps downloads which is estimated be to 91% of the total downloads in 2013 is expected to increase to 94.5% of the total downloads in 2017.
- The total number of smartphone users accessing OTT services is expected to reach more than 2 billion by the year 2017.
- Mobile Network Operators
- Mobile Software Developers
- Handset and Tablet Manufacturers
- Content and Applications Aggregators
- Wireless Privacy and Security Specialists
- Mobile Marketing and Advertising Providers
Key Topics Covered:
1 Executive Summary
2 Overview of Fixed and Mobile Broadband Market
3 Mobile Data Services Offerings
4 Select Pricing strategies of mobile telcos globally
For more information visit http://www.researchandmarkets.com/research/lrhpwd/global_mobile