NEW YORK--(BUSINESS WIRE)--Tommy Hilfiger, which is owned by PVH Corp. [NYSE:PVH], is pleased to announce that Tommy Hilfiger will show his Fall 2015 women’s runway collection at the Park Avenue Armory during New York Fashion Week on Monday, February 16 at 11:00 a.m. The collection will fuse football themes and varsity motifs with Hilfiger’s classic American sportswear designs.
“Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football,” said Tommy Hilfiger. “This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”
As a tribute to the brand’s 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.
The limited-edition commemorative Hilfiger Collection designs are emblazoned with the number of the brand’s milestone birthday, and styles include a varsity-inspired faux fur V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colors.
Continuing Tommy Hilfiger's tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. The only brand to host the Twitter Mirror backstage at New York Fashion Week, the partnership provides an exclusive preview of key looks in Tommy Hilfiger’s Fall 2015 runway collection.
The Twitter Mirror is a software application that allows the user to take a “selfie”, edit it with personalized creative content and share the image globally via Tommy Hilfiger’s Twitter feed, @TommyHilfiger.
The Twitter Mirror partnership builds upon the popularity and success of past collaborations with Twitter, including the Vine Booth, which was backstage at the brand’s Spring 2015 fashion show and generated widely viewed video posts, including those from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others. Models, VIPs and bloggers will be using the Twitter Mirror to capture their own bespoke images backstage, providing an exclusive, real-time peek into the action behind-the-scenes at one of New York Fashion Week’s biggest shows.
Further details on the Tommy Hilfiger brand’s full digital fashion week program will be announced during Fall 2015 New York Fashion Week.
Tommy Hilfiger Digital
Tommy Hilfiger is driven by a mandate to pioneer and elevate day-to-day business through the power of digital technology. Inspired by its trademark entrepreneurial spirit, the brand uses digital initiatives throughout its operations to reach new consumers, improve service and efficiencies, support sustainability, enhance the fashion industry and push the boundaries of the status quo. In 2015, Tommy Hilfiger unveiled the fashion world’s first digital showroom in Amsterdam, and in 2013 the company opened its first “digital flagship” retail store in Düsseldorf, Germany. The same year, Hilfiger Denim was the first fashion brand to present a cutting-edge, fully digitalized stand at the Bread & Butter Berlin tradeshow. At New York Fashion Week, Tommy Hilfiger has pioneered a digitalized Runway Newsroom, which provides global press with immediate access to all show-related collateral.
About Tommy Hilfiger
With a brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.
PVH CORP. SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without limitation, statements relating to PVH Corp.’s future plans, strategies, objectives, expectations and intentions, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation (i) the Company’s plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) the Company may be considered to be highly leveraged, and uses a significant portion of its cash flows to service such indebtedness, as a result of which the Company might not have sufficient funds to operate its businesses in the manner it intends or has operated in the past; (iii) the levels of sales of the Company’s apparel, footwear and related products, both to its wholesale customers and in its retail stores, the levels of sales of the Company’s licensees at wholesale and retail, and the extent of discounts and promotional pricing in which the Company and its licensees and other business partners are required to engage, all of which can be affected by weather conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations, repositionings and bankruptcies in the retail industries, repositionings of brands by the Company’s licensors and other factors; (iv) the Company’s plans and results of operations will be affected by the Company’s ability to manage its growth and inventory, including its ability to realize benefits from its acquisition of The Warnaco Group, Inc. (“Warnaco”); (v) the Company’s operations and results could be affected by quota restrictions and the imposition of safeguard controls (which, among other things, could limit the Company’s ability to produce products in cost-effective countries that have the labor and technical expertise needed), the availability and cost of raw materials, the Company’s ability to adjust timely to changes in trade regulations and the migration and development of manufacturers (which can affect where the Company’s products can best be produced), changes in available factory and shipping capacity, wage and shipping cost escalation, and civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries where the Company’s or its licensees’ or other business partners’ products are sold, produced or are planned to be sold or produced; (vi) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or cease shopping in order to avoid exposure or become ill; (vii) acquisitions and issues arising with acquisitions and proposed transactions, including without limitation, the ability to integrate an acquired entity, such as Warnaco, into the Company with no substantial adverse affect on the acquired entity’s or the Company’s existing operations, employee relationships, vendor relationships, customer relationships or financial performance; (viii) the failure of the Company’s licensees to market successfully licensed products or to preserve the value of the Company’s brands, or their misuse of the Company’s brands and (ix) other risks and uncertainties indicated from time to time in the Company’s filings with the Securities and Exchange Commission.
The Company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.