BI Brainz Founder Mico Yuk Leading All-Star Speaker Lineup at PASS Business Analytics Conference

World-class program will feature keynote by the Data Visualization for Dummies author and analytics thought-leader, plus 60 sessions, hands-on labs, and panels by experts from Revolution Analytics, Microsoft, GoDaddy, IBM, Gigaom Research, and more

CHICAGO--()--Business Intelligence coach, thought-leader, author, blogger, and data scientist Mico Yuk, author of Data Visualization for Dummies, will keynote at the PASS Business Analytics Conference in Santa Clara, CA, April 20-22, leading an all-star lineup of top speakers from across the world of business and data analytics.

An 8-year veteran of using and teaching thousands globally how to harness the power of data visualization to create real business results, Mico is the founder of BI Brainz, a leader in enterprise visual solutions, and the BI Dashboard Formula (BIDF) coaching series, focusing on helping enterprises embrace a more visual culture. Named one of the Top 50 Analytics Bloggers, Mico speaks and blogs about all things BI-related.

A world-class lineup of business and data analytics experts from Revolution Analytics, Microsoft, GoDaddy, IBM, Gigaom Research, and other leading companies – along with a “Dream Team” of Excel masters – will be joining Mico to share the latest best practices for leading organizations from data to insights to action. The 2-day main conference will feature 60+ sessions, hands-on labs, and expert panels covering today’s essential skills and technologies for integrating, analyzing, visualizing, and reporting on company data, as well as unlocking the power and promise of Big Data.

“At its heart, the PASS BA Conference is about meeting and talking with people, sharing issues and solutions, and gaining knowledge to make us better analytics professionals,” says PASS President Thomas LaRock. “We’re excited to dig deep with some of the most knowledgeable and top-rated analytics speakers in the world and learn first-hand how leading companies are getting the most from their data.”

The event will also showcase five, full-day pre-conference workshops on April 20:

  • 3 Tools an Hour – 24 FREE Tools Every Business Analyst Needs - Lynn Langit
  • An Overview of Predictive Analytics for Practitioners - Dean Abbott
  • Building Awesome, Interactive & Advanced Charts with Excel - Chandoo (Purna Duggirala)
  • Join the Power BI & Excel Revolution - Rob Collie and Avi Singh
  • Stay Calm and Data On: How to Dig into Data Visualization and Dashboards - Miguel Martinez, Sanjay Soni & Marc Reguera

Analytics professionals can get a free sneak peek at the PASS BA Conference’s sessions and speakers with on-demand recordings from last week’s BA Marathon webinar series.

For more information about the PASS BA Conference and to register at the discounted rate by March 16, visit

About PASS

PASS is an independent, not-for-profit community organization dedicated to empowering data professionals who leverage Microsoft technologies to connect, share, and learn. With a growing membership of more than 100K, PASS enables networking, knowledge sharing, and peer-based learning through local and virtual chapters, online events, local and regional events, and international conferences such as the PASS Business Analytics Conference. For more information, visit the PASS Web site at

All brand names, product names, and trademarks belong to their respective holders.


Lisa Pere, 970-266-9157
Marketing | PASS Headquarters

Release Summary

Analytics thought-leader and author Mico Yuk will keynote at the PASS BA Conference, leading an all-star lineup of experts from Revolution Analytics, Microsoft, GoDaddy, IBM, Gigaom Research and more.


Lisa Pere, 970-266-9157
Marketing | PASS Headquarters