Insightpool Acquires Next Principles to Evolve Social Selling

New Insightpool Platform Will Provide End-to-End Social Marketing and Sales Capabilities, Making Social a Quantifiable and Predictable Lead and Revenue Driver for Businesses

ATLANTA--()--Insightpool, the Social Relationship Intelligence Platform, today announced its acquisition of Next Principles, an enterprise solution for social marketing automation, focused on demand generation and bridging the gap between social and other customer channels. The integration of Next Principles’ technology will advance Insightpool’s vision to unite sales and marketing into one platform across social media.

From the prediction of advocates and influencers, to nurturing relationships through authentic social conversations and drip-marketing, all the way through call-to-action and integration into marketing and CRM systems, Insightpool encompasses the full sales and marketing stack. Insightpool’s Social Relationship Intelligence Platform will now enable brands to connect marketing and sales over social for the first time, and predictably move the bottom line for companies.

“Next Principles’ social marketing suite of tools is among the best we’ve seen; we’re excited to incorporate their technology into the Insightpool platform to offer brands a unified social platform that allows marketers to talk about social driving real revenue and leads for the first time,” said Devon Wijesinghe, Insightpool CEO. “With these full-stack capabilities, we can finally arm marketers and brands with measurable data that shows the impact of social on revenue and sales. Social has never had as much power to predict, register and realize intent at this scale as it does now.”

The new Insightpool platform will allow marketers to move the bottom line for companies; recognizing and realizing intent among potential leads and customers that can be measured in quantifiable ways, and moving customers through the sales funnel to conversion. With integrations like Next Principles’ “Smart Sense” algorithm, brands will be able to predict the right terms to be alerted to that showcase users’ intent, accentuating Insightpool’s algorithms that predict influence. Behind these combined capabilities, Insightpool will begin expanding into other areas for digital marketing, drawing on social and building upon that data to create more robust cross-platform campaigns.

The integration will take place over the course of the coming months, and Insightpool plans to launch its new platform this summer after implementing feedback from a selection of pilot users.

For more about Insightpool, please visit:

About Insightpool

Insightpool, the Social Relationship Intelligence Platform, is the smarter way to drive relationships on social.

Through Social Relationship Intelligence, Insightpool is revolutionizing social sales and marketing — helping brands predict the right people and precise actions to nurture social relationships and drive measurable revenue and results.

Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world’s largest and most innovative brands, from Home Depot to Cox Communications, Warner Bros. Entertainment, General Mills and more, along with business-to-business organizations like Docusign and Clicktools. For more information, visit


Jones-Dilworth, Inc.
Doug Freeman, 512-826-7674

Release Summary

New Insightpool platform will provide end-to-end social marketing and sales capabilities, making social a quantifiable and predictable lead and revenue driver for businesses


Jones-Dilworth, Inc.
Doug Freeman, 512-826-7674