DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/cjslp9/welcome_to_the) has announced the addition of the "Welcome to the Internet TV Era" report to their offering.
2015 will be an exciting, if not revolutionary, moment for TV. Recent announcements from HBO, Starz, CBS, Disney, ESPN, Sony, Verizon, AT&T and Dish all point to a radical shift in the home entertainment status quo.
We've now reached Peak Pay TV. It isn't dead yet, but it has become obvious and undeniable that pay TV's big, pricey packages are on the way out, while over-the-top streaming is in; appointment viewing is falling away as more consumers opt to catch up and timeshift content; generic EPGs are out, personalized entertainment experiences are in.
We are now entering the age of Internet TV, where viewers access video online and over-the-top, on-demand, and across platforms.
It isn't free TV, it's paid subscription television delivered over the Internet - more personalized, more flexible, and less expensive than traditional pay TV.
Key Topics Covered:
- Yes, We've Reached Peak Pay TV
- Pay TV Growth Down, OTT Up
- Netflix's Popularity Outshines Pay TV's Slow Decline
- Big Shifts in the Pay TV Ecosystem
- Case Study: Canada's Un-Bundled Experiment
- Content Owners Are Investing in Web Video Too
- Sports Leagues Launch OTT Services to Supplement Linear TV Broadcasts
- Sports Will Continue to Prop up Pay TV
- What Will the Over-the-Air Broadcasters Do?
The Rise of Broadband-Delivered Services and Web Video
- OTT Services Now Offer Cable-Like Content
- Pay TV Now Competes with OTT to Content Licenses and Windows
- Home Entertainment Ecosystem Filled with Broadband-Delivered Competitors
- Online Video Services that Compete with Pay TV for Eyeballs, Content and Advertising Dollars
- The New Internet TV World Order
- Virtual Operators Capitalize on Technology and Low Cost Entry
- Sony Is Now a Virtual Pay TV Operator
- Vue Will Offer Pay TV and Local Stations
Emerging Viewing Patterns and the Role of the Millennial
- Three Different Approaches to Internet TV for Millennials
- Mobile Is a Crucial Component of Web TV Services
- ComScore Total Video Report: Millennial Viewing Behaviors
- Viewing Behavior Statistics
- Watching TV on Non-TV Screens Increases
- SVoD and Digital Advertising Revenue Projections
- Cord Cutting, Cord-Shaving and Broadband Subscriptions
Legal Issues: Net Neutrality and the Meaning of MVPD
- Internet TV Hinges on Net Neutrality
- Netflix Vocal in Opposition to Fast Lanes'
- MVPD Definition Will Include Live Streaming Services
- Responses from the Incumbents Are Negative
Conclusion: The Future Entertainment Landscape
- HBO, CBS Success Will Spur More Direct-to-Consumer Services
- Service Providers Will Survive with Innovation and Broadband
For more information visit http://www.researchandmarkets.com/research/cjslp9/welcome_to_the