DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/x6sf3l/asiapacific) has announced the addition of the "Asia-Pacific Clothing B2C E-Commerce Market 2015" report to their offering.
Clothing has been the most purchased physical product in recent years in many countries across the Asia-Pacific region, including China, India, Indonesia, Vietnam and others. In China B2C E-Commerce approached a one-third share of total retail sales of clothing in 2014. Mobile strategy has become vitally important for both online and store-based retailers of apparel.
South Korea is the worldwide leader by share of consumers buying clothing via smartphones: according to a survey, close to one in three online buyers of clothing conducted their last purchase via smartphone. Furthermore, M-Commerce reached a high double-digit share on total online sales of clothing in South Korea. This suggests that mobile optimized websites, applications and a seamless shopping experience across different channels has become vitally important.
The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. In China and Japan, online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing.
Tmall maintains a dominant share of the online clothing market in China, hosting local and foreign brands and sellers. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.
- Afs Jeep
- Amazon China
- Muse &Co
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