NEW YORK & EDINBURGH, Scotland--(BUSINESS WIRE)--TVSquared, the most accurate, same-day television attribution platform for the measurement and improvement of high-value advertising campaigns, today announced that FanDuel, the world leader in one-day fantasy sport leagues, has selected the company as its television attribution partner.
TVSquared’s platform provides a unique perspective on how each TV impression drives revenue through online, mobile and second screen for advertisers looking for accurate, same-day attribution. With analytical models that calibrate continuously and use a minute-by-minute baseline from spot and response data, TVSquared is helping customers understand how TV is really working for them. With no upfront set-up fees or historical data required, FanDuel chose TVSquared for accuracy, ease of use and same-day results. Able to track drive to web, phone, SMS and app downloads, the TVSquared platform puts the power of attribution in the hands of the advertiser.
“FanDuel has teamed with TVSquared to ensure that when FanDuel advertises on TV, it is leveraging the most effective media buying strategy to drive sports fans to FanDuel’s one-day fantasy leagues,” said Mark Irace, CMO, FanDuel. “TVSquared’s platform has given us spot-by-spot response data from local network up to national cable level to accurately measure conversion.”
“We are excited to be working with FanDuel, one of the most recognized sports entertainment brands in the U.S., to help drive increased campaign performance by providing a deeper understanding of the effectiveness of creative, scheduling and conversions all from our self-service client portal,” said Calum Smeaton, CEO, TVSquared. “By empowering our advertisers to have better management over their own media performance, we are driving a change in the industry by giving clients data they don’t typically see until their campaign is over.”
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen immediately after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone app in the Appstore.
TVSquared is the most accurate, same-day television attribution platform in the industry. Delivering improved campaign performance for advertisers, TVSquared’s state-of-the-art analytics platform enables any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. TVSquared delivers spot-by-spot, minute-by-minute performance analytics on an easy-to-use web portal. The company’s global customers can access their own campaign performance data from all networks delivered to them in near-real time. To learn more, visit www.tvsquared.com.