DALLAS--(BUSINESS WIRE)--American consumers have saved a massive $500 million on the price of fuel at participating Shell and other select fuel stations around the nation since the launch of the Fuel Rewards loyalty program in 2012.
The half-billion-dollar milestone is a testament to the popularity of the Fuel Rewards program and consumers’ appetite for stretching their dollars by saving money at the pump. “The ability to save money regularly on a commodity product that most Americans need has proven to be both popular among consumers and a powerful tool to increase sales and improve customer retention for our merchants that issue Fuel Rewards,” said Brandon Logsdon, president and CEO of Excentus Corporation, which owns and operates the Fuel Rewards program.
Consumers embrace fuel-based rewards because they can easily earn cents-off-per-gallon at the pump based on every dollar they spend with participating companies. “Regardless of marketplace fluctuations in the price of gas, what consumer doesn’t enjoy saving money every time they fill up at the pump?” added Logsdon. Even at a time when gas prices are low, Fuel Rewards members are actually purchasing more fuel because of the increased buying power lower fuel prices provide and their ability to earn cents-off-per-gallon rewards each time they shop at participating merchants, restaurants and retailers nationwide. The rewards are redeemed at the pump at more than 11,000 Shell and other select fuel stations.
“In less than three years, we’ve proven the value of our loyalty program, which rewards consumers with a universal currency when they shop for everyday items at their favorite brands, retailers, restaurants and stores by helping them save money on a necessary commodity -- fuel,” Logsdon said. “We’re confident this $500 million milestone is a sign of continued growth for our retail participants and for millions of American consumers who enjoy saving money on fuel so they can spend more on life.”
The Fuel Rewards program is currently midway through a Winter Shopping promotion which offers members incentives for shopping with Olive Garden, Toys“R”Us and JCPenney while using a MasterCard linked to their Fuel Rewards account. Members can earn up to 40 cents off per gallon in sign-up and card-linking bonuses, plus 20 cents off per gallon for every $100 spent with any linked MasterCard at the participating merchants through March 1, 2015.
Launched across the United States in June 2012, the program now has 5 million members and reached its first $100 million milestone in February 2013. By November 2013, program members had saved over $250 million on fuel. The program’s national network of participants includes more than 10,000 restaurants, more than 1,400 retail locations and nearly 700 online merchants.
For more information about the Fuel Rewards program, its $500 million milestone or to interview Brandon Logsdon, please contact Vanessa Horwell at ThinkInk (email@example.com) or +1-305-749-5342 ext. 232, or Amanda Williams at firstname.lastname@example.org or +1-305-749-5342 ext. 238.
About the Fuel Rewards® program
Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll down discounts at the pump as the ultimate consumer reward. Excentus has spent more than 15 years developing and perfecting the Fuel Rewards® program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards® program, formally Fuel Rewards Network™, provides members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 200 employees. For more information, please visit http://www.excentus.com.