NORWALK, Conn.--(BUSINESS WIRE)--The Multiple Myeloma Research Foundation (MMRF) has announced that it will become the first charity to partner with Reebok Spartan Race, the world’s leading obstacle racing company, by taking on the Premier Charity role at two of the most popular races in the Reebok Spartan Stadium series: Citi Field Spartan Sprint on May 9, 2015 and Fenway Spartan Sprint on November 7, 2015.
These challenging races, which include more than 15 obstacles over a 3-mile course inside two of the most iconic ball parks in America, are among the most popular in Spartan’s more than 240 events worldwide. As an official charity partner of the 2015 events, the MMRF will field a team of up to 250 athletes for each of the two stadium races, offering a powerful experience that combines taking on a “bucket list” race, while raising funds to find a cure for cancer. Athletes of all abilities will take part, while more competitive participants will compete for individual and team perpetual cup trophies and bragging rights.
“We are thrilled to partner with Reebok Spartan Race, one of the most iconic and highly regarded sports brands in the world,” said Alicia O’Neill, MMRF Director of Endurance Events. O’Neill explains, “The Spartan brand and the MMRF align perfectly. Like the MMRF, Spartan athletes set audacious goals, then work relentlessly toward reaching them, overcoming whatever obstacles are in their way to get to the finish line.”
The MMRF-SPARTAN partnership further establishes the bold leadership position of the MMRF in the category of premier endurance sporting events. The foundation’s Endurance Events program has a significant presence in more than 20 world class events including the TCS New York City Marathon, Boston Marathon, London Marathon, the Five Boro Bike Tour and IRONMAN Lake Placid. In 2014, the MMRF Endurance Events program raised over $3.4 million. An outstanding 90 percent of the funds raised are budgeted for cancer research.
“We are honored to partner with the MMRF, a game changing cancer research organization,” said Joe De Sena, founder and CEO of the Reebok Spartan Race series. “Just as Spartan has redefined “fit,” the MMRF has redefined the way cancer research is being conducted. Both of our organizations share an unstoppable and unbreakable spirit, making this a great partnership.”
The MMRF charity entries for the 2015 Spartan Citi Field and Fenway events will be packaged with special amenities, designed to attract athletes that are looking for a premier experience and want to put more meaning into their training and racing. The MMRF Team for Cures Spartan VIP experience will include a primetime group wave at 1:00 PM, a corporate team challenge, VIP parking and transportation to and from NYC, (for Citi Field event) special spectator viewing areas, and an exclusive post-race victory celebration in the skybox overlooking the ballpark
About Corporate MMRF Spartan Challenge
A key feature of the MMRF Team for Cures VIP experience will be an exciting corporate race-within-the-race. Corporate teams from financial services, pharmaceutical and other industries will compete for bragging rights and impressive perpetual cup trophies in categories including fastest team, largest team and team with most funds raised. Awards will also be given to friends & family teams as well as to individuals.
About Multiple Myeloma
Multiple myeloma is an incurable blood cancer. The five-year relative survival rate for multiple myeloma is approximately 41 percent, one of the lowest of all cancers. In 2013, more than 22,000 adults in the United States will be diagnosed with multiple myeloma and nearly 11,000 people are predicted to die from the disease.
About the Multiple Myeloma Research Foundation (MMRF)
The Multiple Myeloma Research Foundation (MMRF) was established in 1998 as a 501(c)(3) non-profit organization by twin sisters Karen Andrews and Kathy Giusti, soon after Kathy's diagnosis with multiple myeloma. The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. As the world's number-one private funder of multiple myeloma research, the MMRF has raised over $275 million since its inception and directs 90% of total budget to research and related programming. As a result, the MMRF has been awarded Charity Navigator’s coveted four four-star rating for 10 consecutive years, the highest designation for outstanding fiscal responsibility and exceptional efficiency. For more information about the MMRF, please visit: www.themmrf.org.
About the Multiple Myeloma Research Foundation (MMRF) Endurance Events Program
The MMRF Endurance Program offers runners, cyclists and triathletes access to coveted entries for world class events like the TCS New York City Marathon and the NYC Half Marathon. Other events include the TD Five Boro Bike Tour, New York City Triathlon, Escape from Alcatraz Triathlon and Boston Marathon among others. Since its inception in 2008, the MMRF Endurance Events Program has raised more than $14 million. For more information, please visit: www.themmrf.org/enduranceevents.
About Reebok Spartan Race, Inc.
Reebok Spartan Race—voted Outside magazine’s Best Obstacle Race— is the world’s leading obstacle racing company and the first of its kind to feature timing and global rankings. With more than 240 events in 25+ countries planned for 2015, Reebok Spartan Race has more than 1 million global participants, and offers open heats for all fitness levels as well as competitive elite heats. With 4-plus million engaged social media followers, brand extensions including Spartan Group Training (SGX) and a popular NBC television series, Spartan Race has made obstacle racing one of the fastest growing sports—and lifestyles— in the world. Spartan Race features races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 13+ Mile/30+ Obstacle “Beast,” culminating each year in the Reebok Spartan World Championship. Visit http://www.spartan.com for more information, a schedule of events, and to register for a race.