DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/vlg36c/digital_tv) has announced the addition of the "Digital TV Sub-Saharan Africa Forecasts" report to their offering.
Pay TV revenues in Sub-Saharan Africa will reach $6.22 billion in 2020, up from $3.54 billion in 2014 and $1.92 billion in 2010, according to a new report from Digital TV Research. Excluding South Africa, pay TV revenues will climb from $0.83 billion in 2010 to $1.73 billion in 2014 and onto $4.12 billion in 2020.
Digital penetration will exceed half the TV households in Sub-Saharan Africa very soon, according to a new report from Digital TV Research. The Digital TV SubSaharan Africa Forecasts report estimates nearly every home will be converted by 2020.
Analog terrestrial switchover will account for much of this growth, with more than two-thirds of TV homes receiving DTT signals by 2020 - up from fewer than a fifth at end-2013. Around 28% of TV households will have satellite dishes (pay and FTA combined) in 2020.
Sub-Saharan Africa will add 20 million TV households between 2013 and 2020 to reach 68 million. However, this means that there are - and will continue to be - more than 100 million homes without a TV set. In fact, TV penetration of total households will only reach 38.4% by 2020.
Simon Murray, Principal Analyst at Digital TV Research, said: "This reveals the long-term potential for the region, with plenty of growth expected beyond the forecast period. The construction of next generation broadband networks will ensure that satellite TV and DTT will not be the only growth areas."
Key Topics Covered:
- SPLIT OF HOUSEHOLDS BY PLATFORM
- HOUSEHOLD PENETRATION BY PLATFORM
- PAY TV REVENUES
- AVERAGE REVENUE PER USER (US$)
For more information visit http://www.researchandmarkets.com/research/vlg36c/digital_tv