TAMPA, Fla. & BELLINGHAM, Wash.--(BUSINESS WIRE)--Aptaris, an enterprise marketing and promotions management innovator, and Accelitec, a provider of cloud-based digital and mobile marketing solutions, announced a partnership to deliver services providing marketers with greater ability to identify consumer behavior and act on opportunities to drive profitability.
The arrangement will allow marketers and merchandisers to use Aptaris’s world-class enterprise marketing and promotions management platform to drive results all the way through the shopping experience by connecting to the point-of-sale with Accelitec’s WalletBuilder platform. The combined services bring a powerful new way for marketers to fund, promote, market, and execute highly effective promotional campaigns.
“Being able to tie our marketing and promotion management solutions to Accelitec’s shopper marketing and engagement services provides marketers with a 360-degree platform,” said Tom O’Reilly, Aptaris CEO. “This powerful technology increases the velocity that marketers interact with consumers and understand consumer behavior to specific promotions. The result is higher consumer engagement and return on investment.”
In an increasingly complex and fast-developing retail technology environment, consumer adoption and expectations can be hard for many retailers to understand. With a focus on solutions that make it easier to operate in an environment of rapid change, the Aptaris – Accelitec combination takes the strengths of both companies to make the complicated more manageable.
“This is a fantastic opportunity for Accelitec to connect with Aptaris’s elegant solution for managing marketing initiatives,” said Tom Bartz, Accelitec CEO. “We think this is a powerful solution that is unmatched in the market and will deliver the results that matter most to our customers.”
Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations department work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.
Accelitec connects retailers and suppliers with shoppers, building the largest independent grocery network. Our simple-to-sophisticated software suite enables retailers to deliver digital communications and promotions that improve sales, enhance shopper relationships, and increase brand funding. www.accelitec.com