NEW YORK--(BUSINESS WIRE)--Twist Mktg, a W2O Group Company, announced today that technology industry veteran Jon Maron has joined the firm as managing director to lead and build its technology practice. Maron, who will be based in Seattle, will focus on providing senior-level counsel to Twist Mktg’s consumer, enterprise and health technology clients.
“Jon is deeply steeped in the technology industry. His time in both client-side and agency positions gives him the ability to leverage Twist’s range of services to benefit our clients and partners,” said Jennifer Gottlieb, president of Twist Mktg. “His experience in consumer technology, global communication and mobile strategy will augment our ability to bring ‘next practices’ to our industry.”
Maron will open and lead the Seattle office, expanding W2O Group’s already strong presence on the West Coast. With several current Seattle-based clients, Maron will grow an integrated team of technology, health and financial services professionals.
Maron has more than 20 years of marketing, public relations and sales expertise. Prior to joining Twist Mktg, Maron was the vice president of marketing and corporate communications at INRIX, where he led efforts with the sales teams to drive adoption of INRIX traffic information, and connected driver services across six industries in 40 countries. He has extensive expertise in the technology sector from his work at HTC as vice president of marketing for the Americas and as senior vice president of technology at global public relations and marketing firm Ketchum, Inc. Previously, he was the senior director of marketing for North America for the mobile phone divisions at Sony Ericsson and LG.
“W2O Group’s goal of staying ahead of the changing landscape in digital marketing by applying cutting-edge analytics and creative marketing solutions to maximize impact has become crucial. In today’s marketing environment where C-suite roles are beginning to overlap, showing real focus and ROI are pivotal for any marketing team to succeed,” said Maron. “Focusing on technology and healthcare sectors, in particular, also allows us to more effectively pursue the large number of consumer brands headquartered in the region.”
“Twist Mktg’s sister company, WCG, has grown a substantial technology practice, and we believe that Jon’s leadership will allow Twist to expand and succeed, as well, in this $3 trillion market,” said W2O Group President, Bob Pearson. “We focus on where the innovators reside, whether they are creating companies or developing the strategies that drive those plans. Seattle has obvious importance to our future.”
Read more about Maron’s thoughts on joining the firm and the value he brings on our Common Sense blog here.
About Twist Mktg
Twist Mktg is a fully integrated global marketing and communications company focused on creating highly-customized solutions for clients. It represents approximately one-third of W2O Group’s revenue. Twist has more than 80 seasoned professionals specializing in research and analytics, strategy, communications, content development and engagement, and emerging media solutions. Twist is headquartered in New York with offices in London, Austin, Chicago and Seattle. For more information, please visit www.twistmktg.com.
About W2O Group
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group’s network includes WCG, Twist, BrewLife and W2O Ventures with 11 offices in the United States and Europe. For more information, please visit http://w2ogroup.com.