CINCINNATI--(BUSINESS WIRE)--Bounty announced today the launch of Bounty with Dawn, a specially designed 2-in-1 product that combines an ultra-durable Bounty paper towel with the grease-fighting power of Dawn dish soap. This latest product innovation brings together two well-known, trusted Procter & Gamble home brands to continue to help improve the way people clean. New Bounty with Dawn is the first, and only, paper towel infused with the cleaning power of a dish detergent.
“We are so proud to launch Bounty with Dawn. It’s Bounty’s newest product innovation and we believe it will change the way people clean. Original Bounty is still recommended for your everyday routine, but Bounty with Dawn can blast through greasier, more stubborn messes,” says Matt Barresi, Bounty Brand Director. “As Bounty celebrates its 50th anniversary this year, Bounty with Dawn reminds consumers of the brand’s history of innovation and excellence.”
When activated by water, Bounty with Dawn stands up to tough messes like grease and dried food residue. Using Bounty with Dawn also produces results that are four times cleaner than a used dishcloth. It is the thickest, strongest Bounty available on the market, with 70% more fibers in each sheet and cloth-like durability to stay intact while cleaning. Bounty with Dawn can even be reused—simply rinse and wring the grease out to keep tackling any mess with just one sheet.
Designed to leave virtually no streaks behind, Bounty with Dawn can be used on almost any surface. It is especially great for pots, pans, countertops, stovetops, glass, granite, stainless steel and mirrors.
New Bounty with Dawn has already earned the Good Housekeeping Seal, the hallmark that provides assurance to consumers that products perform as promised, after rigorous evaluations in the Good Housekeeping Institute. To learn more about how Bounty with Dawn qualified for the Good Housekeeping Seal, go to www.goodhousekeeping.com/bountywithdawn.
Bounty with Dawn will be available in food, grocery and mass retailers starting late February 2015. For more information on Bounty, visit www.Facebook.com/Bounty or follow on Twitter at www.Twitter.com/Bounty.
About Procter & Gamble [NYSE:PG]
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.