CRANBURY, N.J.--(BUSINESS WIRE)--A familiar name will be appearing on television screens across New Jersey this week as AmeriHealth New Jersey debuts television commercials for the first time in the company’s history.
Exclusively focused on the state of New Jersey, AmeriHealth New Jersey’s first-ever TV commercials demonstrate how the company provides individuals with the qualities they want and need in a health insurance plan – affordable options and a vast network.
“As a local statewide carrier we have a good understanding of what is important to New Jerseyans when they are evaluating health plan options,” said Mike Munoz, senior vice president of sales and marketing for AmeriHealth New Jersey. “Our commercials speak to that and show how we are making it easier for individuals to know more and stress less as they navigate the process.”
AmeriHealth New Jersey, which serves more than 320,000 members, has taken a grassroots approach in reaching the people of New Jersey about the impacts of health care reform and to be a resource for individuals who have questions. In addition to the new TV advertising campaign, the company also engages in traditional advertising statewide through billboards, transit, radio ads and the company’s signature red, white, and blue AmeriHealth NJ-branded Mini Coopers that travel the state from North to South attending local community events.
“Over the past year and a half our market share in the individual segment in New Jersey has greatly expanded,” said Munoz. “As a result, we are reaching our members in ways we never have in the past, which is very exciting for us as a company.”
The commercials will appear on a number of cable networks through the end of 2015, including but not limited to: Bravo, Entertainment TV, Food Network, HGTV, Lifetime, Oxygen, TLC, TNT, TVLand and USA.
AmeriHealth New Jersey, which offers health insurance plans both on and off the New Jersey federally facilitated marketplace, worked with creative agency Altamira, and production company Homestead to create the commercials.
About AmeriHealth New Jersey
AmeriHealth HMO, Inc. and AmeriHealth Insurance Company of New Jersey (collectively, AmeriHealth New Jersey) provide health insurance coverage to employers and individuals throughout New Jersey. The company has the largest provider network in New Jersey*, and provides access to hospitals and doctors across the nation. The company is also committed to offering value-added insurance solutions for customers through its innovative wellness and incentive programs and benefits designs.
The company's managed care plan, AmeriHealth HMO, Inc. is accredited by National Committee for Quality Assurance (NCQA).
AmeriHealth New Jersey and its affiliates are a growing group of insurance and health companies whose product portfolios include health insurance, workers' compensation, property and casualty insurance, and management services. AmeriHealth New Jersey headquarters are located in Cranbury, NJ. For more information on AmeriHealth New Jersey, visit www.amerihealthnj.com.
* Based on analysis done through an independent source.