ALEXANDRIA, Va.--(BUSINESS WIRE)--Atlanta-based Elephant Grocers has added two Global Animal Partnership (GAP) 5-Step animal welfare rated meat products to its offerings. This month, the online retailer began marketing Step-4, Pasture Raised, Poulet Rouge Chickens from Joyce Farms and Step-4, Pasture Raised Beef from Brasstown Beef. The company also sells homemade bone broth made using bones from Brasstown Beef’s Step-4 rated animals.
“At Elephant Grocers, we have always prioritized the humane treatment of animals as a moral standard that is simply not in question,” said Jason Sherman, chief operating officer of Elephant Grocers. “Choosing the GAP 5-Step label is a natural progression as we continue to expand our offerings to customers.” Elephant Grocers delivers customer orders nationwide in the U.S., and are devoted to supporting local farmers, ranchers, and artisans.
“GAP is thrilled to be partnered with such a values-driven grocer,” said Becky Faudree, GAP marketing director. “Now shoppers aren’t limited only to what their nearby retailers carry – by ordering online with Elephant Grocers, they can buy step-rated meat no matter where they live.”
The 5-Step program recognizes and rewards producers for their welfare practices, promotes and facilitates continuous improvement, and better informs consumers about the production systems they choose to support. So far, the 5-Step program includes more than 2,600 farms and ranches that range from Step 1 to Step 5+ and now raise more than 290 million animals annually.
Each set of tiered standards—from Step 1 to Step 5+—has its own requirements. In essence for beef and chicken, Step 1 is no crowding. Step 2 requires environmental enrichment; Step 3, outdoor access (there is no Step 3 for beef); Step 4, pasture-based production; Step 5, an animal-centered approach with all physical alterations prohibited; and finally Step 5+, where the entire life of the animal is spent on-farm. As well, there are more than 100 standards for ranchers to meet for just a Step 1!
The Global Animal Partnership is a nonprofit charitable organization founded in 2008 that brings together farmers, scientists, ranchers, retailers, and animal advocates with the common goal of improving the welfare of animals in agriculture.