SAN FRANSICO & MCLEAN, Va.--(BUSINESS WIRE)--Ozone Media, a leading global ad technology and product company, today announced a partnership with The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, to provide real-time malware protection through the continuous, 24/7 scanning of all ad tags served via Ozone Media’s programmatic platform. This partnership demonstrates Ozone Media’s commitment to combat the explosive growth in ad-based malware and preemptive measures to improve the efficiency and effectiveness of the online and mobile advertising value chain.
The Media Trust’s Media Scanner service provides continuous, 24/7 protection against malware secretly embedded in ad tags. Once the proprietary ad tags scanning technology detects something suspicious or malicious, it immediately notifies Ozone Media so it can be removed and blocked. The SaaS-based service also provides an in-depth analysis of each anomaly detected, which leads to a better understanding of the malicious code's pathway, origins, intent and overall design. With the Media Scanner service, Ozone Media gains granular, real-time visibility and control over ad tags being served via its programmatic platform.
The Media Scanner service scans ad tags both pre-flight and in flight. With the former, the service conducts a thorough pre-scan of ads prior to a campaign launch, scanning any number of user-defined geographies using multiple browser, OS and device-type combinations. Once the ad placement is live, Media Scanner conducts ongoing scanning of the ad tags, detecting and alerting for the duration of the campaign.
“The threat of malvertising shows no signs of abating so it’s critical the online and mobile advertising ecosystem proactively protect consumers from being infected with malware,” said Chris Olson, co-founder and CEO, The Media Trust. “Given Ozone Media’s leadership role in programmatic and retargeted advertising, this partnership helps better protect major publishers, other ad-supported websites, and their customers.”
“Potentially more threatening to our clients than their greatest competitor is malvertising, which causes significant harm to a client’s revenue and brand reputation,” said Raj Beri, COO, Ozone Media. “Our new partnership with The Media Trust safeguards the advertising ecosystem against this constant threat and strengthens our core mission to deliver the strongest available ad tech solutions to our customers.”
Demonstrating Ozone Media’s strong partner momentum and company growth, this announcement comes on the heels of recent partnerships with ad fraud expert Forensiq and ad tech leader AppNexus, and corporate milestones with the company’s appointment of Beri to the Leadership Team and exceeding 100 million mobile impressions monthly.
About The Media Trust
With a physical presence in more than 500 cities in 65 countries, The Media Trust's proprietary website and ad tag scanning technology provides continuous, non-stop protection against malware, site performance issues and data leakage, which can lead to lost revenue and privacy violations. The Company also provides comprehensive quality assurance checks of an ad campaign's technical and creative components, supporting display, rich-media, video, search and mobile advertising. In addition, The Media Trust's technology provides publishers with visual ad verification for geographically-targeted campaigns, ensuring thousands of media buys are executed correctly, reducing discrepancies, errors and make-good scenarios in-flight.
More than 400 publishers, ad networks, exchanges, agencies and enterprises—including 40 of com-Score's AdFocus Top 50 websites—rely on The Media Trust's suite of continuous, non-stop monitoring, detecting and alerting services to protect their website, their revenue and their brand. www.themediatrust.com
About Ozone Media
Ozone Media is an IDG Ventures India-funded company that is focused on simplifying marketing technology for the middle market. It is a Global Marketing Technology and Product Company meeting the needs of the rapidly evolving digital advertising ecosystem, delivering the right message to the right audience at the right time. For more information, please visit www.ozonemedia.com and engage with the company on Twitter @_OzoneMedia.