SiriusDecisions Announces 2015 ROI Awards Call for Submissions

Ninth Annual Awards Program Honors Excellence in Sales, Marketing and Product Alignment

WILTON, Conn.--()--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced the call for submissions for its ninth annual Return on Integration (ROI) Awards series. The awards series recognizes companies that have achieved strong sales, marketing or product alignment, resulting in topline growth and improved company performance.

The honorees will represent leading b-to-b organizations that have applied innovative sales, marketing and product integration practices using SiriusDecisions research and frameworks. Previous ROI award winners include Arrow ECS, Cisco Systems, DocuSign, Jaspersoft and Polycom, among others.

This year’s awards will honor excellence in the following categories:

  • General sales and marketing alignment
  • Demand creation/lead management
  • Product/solution marketing
  • Product management
  • Sales enablement
  • Social media
  • Third-party channels
  • Branding/communications
  • Sales operations
  • Marketing operations
  • Customer experience

The awards will be presented during SiriusDecisions’ “Outperform: Strategies for Intelligent Growth” 2015 Summit, May 12-15, at the Gaylord Opryland Resort in Nashville, TN. The deadline for all entries is February 16, 2015.

Supporting Quote

“The SiriusDecisions ROI Awards recognize b-to-b organizations that are committed to driving strong business growth and achieving measurable results, by leveraging our research and frameworks,” said John Neeson, Managing Director of SiriusDecisions. “We’re looking forward to reviewing this year’s entries, to uncover innovative case studies on how our methodologies have been used to improve marketing, sales and product alignment across the board.”



SiriusDecisions, Marketing, Sales, Product Management, Customer Experience, Demand Creation, Lead Management

About SiriusDecisions

SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

For more information, visit


March Communications
James Gerber/Caroline Legg, +1 617-960-9875

Release Summary

SiriusDecisions announces its 2015 Ninth Annual ROI Awards call for submissions. The awards series recognizes companies that have achieved strong sales, marketing or product alignment.


March Communications
James Gerber/Caroline Legg, +1 617-960-9875