NEW YORK--(BUSINESS WIRE)--Digital First Media today announced the expansion of AdTaxi Networks, its industry-leading digital marketing solutions company that sells and fulfills medium and large multi-platform local campaigns for advertisers, to include an additional 34 broadcast stations owned by Tribune Broadcasting.
The new partnership, one of several that AdTaxi has entered into in recent months, will further expand AdTaxi’s reach and bring the number of broadcast stations available to advertisers through the network to a total of 68.
A leader in the digital advertising services sector, Ad Taxi provides its partners with comprehensive support through its in-house, high-touch operations team, which has extensive expertise in implementing customized campaigns across a full range of digital marketing platforms including real-time bidding (RTB), search, and social media. The Company’s model has been successful across the U.S. and in international markets, allowing advertisers to successfully target local audiences and achieve measurable results.
“Our partnership with AdTaxi is a fantastic opportunity to scale our digital business in an aggressive and sustainable way,” said Devin Johnson, Tribune Broadcasting’s Senior Vice President and Head of Digital Media. “AdTaxi's products and services match the needs of our local markets and advertisers, so this is a true win-win for us.”
Kirk MacDonald, President of AdTaxi Networks and Executive Vice President of Sales Development of Digital First Media said, “We are rapidly adding broadcasting partners across the country as the success of our audience targeting solutions is becoming more widely recognized by the industry.”
AdTaxi is a digital marketing agency which specializes in digital marketing services and audience-targeting for local and regional businesses. Owned by Digital First Media, the Company leverages its rapidly growing global alliance network, including more than 160 media titles, to offer advertisers compelling digital advertising solutions, including search engine optimization, social media and re-targeting. AdTaxi’s alliance partners are located in more than 150 cities across the U.S., Mexico, Australia, Ireland and Canada and include leading media corporations such as News Corp, Belo, Gannett, Media General, Entercom, TorStor, Tribune Broadcasting, Graham Holdings and the Seattle Times, among others. For more information, please visit www.adtaxinetworks.com.
ABOUT DIGITAL FIRST MEDIA
Digital First Media is a leader in local, multi-platform news and information in the United States, distinguished by its high quality, diversified portfolio of local media assets. The Company’s assets include 800 multi-platform news and information products that span 15 states and include 76 daily/Sunday newspapers, 160 weekly publications as part of serving 75 million customers on a monthly basis, making DFM the second largest newspaper company in the U.S. by circulation. Its properties include the San Jose Mercury News, Los Angeles Daily News, Denver Post, St. Paul Pioneer Press and the New Haven Register, among many others. For more information, please visit www.digitalfirstmedia.com.