NEW YORK--(BUSINESS WIRE)--Macy’s, a founding national sponsor of American Heart Association’s Go Red For Women®, will offer merchandise, promotions and select in-store events this February, all fashioned to bring awareness and funds to the cause of women’s heart health. Over the past decade, Macy’s has proudly raised more than $50 million to help fund research and education credited by the American Heart Association with saving 275 lives every day.
Macy’s annual Wear Red Sale (February 4-9) will help make American Heart Month more fashionable than ever. Throughout February, Macy’s will offer a selection of exclusive red dresses by Calvin Klein, Kensie and Thalia, which benefits Go Red For Women, along with a new capsule collection of Ideology active wear including graphic tanks, T-shirts, sports bra and crop pants. Customers will find these limited-edition red dresses and the new active wear collection in select stores and on macys.com in time for National Wear Red Day on Friday, Feb. 6, 2015.
"Macy’s is proud to support Go Red For Women in its effort to empower all women with knowledge and tools to take positive action to reduce their risks of heart disease and stroke,” said Martine Reardon, Macy’s chief marketing officer. “Macy’s has been a founding national sponsor since 2004 and has raised more than $50 million through efforts including our Wear Red Sale and exclusive red dresses that benefit the cause. New this year, we are pleased to offer a collection of Ideology active wear that supports Go Red – and another opportunity to raise important funds for the fight against heart disease.”
“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women,” said Bernie Dennis, AHA Chairman and owner of Dennis Associates, LLC, in Acton, Mass. “An estimated 43 million women in the United States are affected by cardiovascular diseases, and a surprising 80 percent of heart disease and stroke events could be prevented by taking the right steps. Macy’s helps fund lifesaving research and education that will impact many lives, and when it comes to beating heart disease and stroke, change can be the cure.”
Wear Red Sale
Macy’s invites all customers to help celebrate National Wear Red Day (Feb. 6), with its annual Wear Red Sale in stores from Wednesday, Feb. 4 through Monday, Feb. 9. Customers wearing red or purchasing a newly-designed 2015 Red Dress pin for $2 that benefits Go Red For Women will receive a 20 percent discount on most regular, sale and clearance merchandise or 15 percent discount on fine and fashion jewelry, sale and clearance watches, and select home items.
Macy’s will continue to sell the Red Dress pin and accompanying discount through Monday, Feb. 16. One hundred percent of all pin sales are donated to Go Red For Women. Last year alone, Macy’s sold more than 1.1 million Red Dress pins, raising $2.3 million for Go Red For Women. Additional merchandise exclusions can apply.
Macy’s Exclusive Red Dresses
This February, Macy’s introduces three new exclusive red dresses for American Heart Month created by Calvin Klein, Kensie and Thalia. These limited-edition dresses are available at select Macy’s stores and on macys.com/GoRed, and retail from $79.99 to $99, with 10 percent of the purchase price of each item sold from Feb. 1 through Feb. 28 (Calvin Klein and Thalia) and March 31, 2015 (Kensie) donated to Go Red For Women.
Ideology Capsule Collection Active Wear
New this year, Macy’s Ideology active wear line will feature a capsule collection of eight exclusive pieces that benefit the cause. From Feb. 1 through Feb. 28, 10 percent of the sale price of the graphic tanks, t-shirts, crop pants and sports bra will be donated to Go Red For Women.
The American Heart Association’s® Go Red For Women® Red Dress Collection™ 2015, presented by Macy’s
Macy’s is the proud presenting sponsor of the 2015 Red Dress Collection kicking off Mercedes-Benz Fashion Week to celebrate a new era in women’s heart health. On Feb. 12 at Lincoln Center in New York City, the Red Dress Collection will showcase a group of powerful celebrity women representing different ages and backgrounds showcasing emerging and established designers. The Red Dress Collection has kicked off Fashion Week since 2003 and this year’s show will again feature a number of well-known women including Alexa Ray Joel, Catt Sadler, Ciara, Jane Seymour, Star Jones, Thalia and Zendaya, among many others. Three dresses created by emerging fashion incubator designers based in Chicago, Philadelphia and San Francisco, housed at Macy’s department stores, will be featured on the runway modeled by Carla Hall, Irina Pantaeva and Cynthia Bailey.
Go Red Total Makeover Events
Macy’s and the American Heart Association welcome guests to take part in Go Red Total Makeover events at select Macy’s stores around the country on Saturday, Feb. 7, with two exceptions – Portland (Feb. 6) and Charlotte (Feb. 14). Customers can visit stations throughout the store to meet experts and learn more about making smart choices for heart health including physical activity and nutrition. Upon visiting each station and completing a passport, guests will be entered to win a $250 Macy’s gift card. These events will take place in the following markets: Charlotte, NC; Chicago; Cincinnati; Fort Worth, TX; Las Vegas; New York; Portland, OR; and Richmond, VA.
Go Red For Women Luncheons
Go Red For Women Luncheons take place in 186 cities across the country, raising much-needed funds for the cause. Luncheon guests nationwide will receive a $10 Macy’s gift card. Attendees of select events will be eligible to win a $250 Macy’s gift card, and Estee Lauder will return again this year to offer 3-Minute Beauty services.
For more information about Macy’s programs to support Go Red For Women, visit macys.com/gored.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Go Red For Women
Go Red For Women is the American Heart Association's national movement to end heart disease and stroke in women because it’s not just a man’s disease. In fact, more women than men die every year from heart disease and stroke. The good news is that 80 percent of cardiac events can be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women's heart health. The American Heart Association's Go Red For Women movement is nationally sponsored by Macy's, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).