OSLO--(BUSINESS WIRE)--The newly released Forrester Research report entitled, “Measurement Is A Digital Media Buyer’s Best Friend,” includes Cxense as one the leading companies interviewed offering a Data Management Platform (DMP).
“When websites use a DMP in the right way, they see a tremendous uplift – both in terms of visitor satisfaction and monetization. The Cxense DMP analyzes, then slices and dices the data into actionable segments usable for targeting content, ads and products. It means being able to identify a 30-year-old site visitor looking for a Super Bowl sweatshirt and showing him the latest arrivals. That’s pure gold for brands, users and site owners,” says Cxense CEO, Ståle Bjørnstad.
The full report can be obtained on Forrester’s website - https://www.forrester.com/Measurement+Is+A+Digital+Media+Buyers+Best+Friend/fulltext/-/E-RES78821.
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers and e-commerce businesses, and provide users with a better experience. By capitalizing on data to match user preferences and create unprecedented personalization online, companies gain more engaged and loyal users, higher advertising revenue and increased digital subscribership.
Cxense is a global company headquartered in Oslo, Norway, with offices worldwide. Customers include Dow Jones/Wall Street Journal, South China Morning Post, Polaris Media, Tamedia, AEON, Rakuten, Globo and many more. For more information: www.cxense.com, Twitter: @Cxense.
Cxense is listed on the Oslo Stock Exchange with the ticker CXENSE.