IRONMAN and Life Time – the Healthy Way of Life Company Announce “Women For Tri” Board of Advisors

Twelve high-profile women selected for inaugural board; all share vision to grow female participation in sport of triathlon

CHANHASSEN, Minn. & TAMPA, Fla.--()--IRONMAN and Life Time—The Healthy Way of Life CompanySM (NYSE: LTM), today announced the appointment of 12 women to its founding Women For Tri™ Board of Advisors.

Long recognized for their profound impact upon the sport of triathlon, the two organizations launched the Women For Tri™ initiative with a vision to welcome and empower new female triathletes to be part of the sport’s continued exponential growth. A board selection committee led by IRONMAN and Life Time reviewed more than 650 applications and narrowed the field to 12. The team of appointed influential women, who collectively represent an impressive wealth of professional and personal achievements, were selected to develop a five-year strategy and action plan for the movement.

“We are very pleased with the tremendous outpouring of interest in this initiative, choosing just twelve women for the board was certainly not easy. I would like to thank all of the applicants for sharing in our passion to develop female participation and grow the sport of triathlon,” said Andrew Messick, Chief Executive Officer for IRONMAN. “Women For Tri will play a very important role in the future success of triathlon and we look forward to collaborating with Life Time and the Board of Advisors on this initiative.”

The new board will work to unite and empower female athletes of all ages and fitness levels by breaking down barriers to entry and helping more women accomplish their fitness goals in a sport that continues to thrive internationally. Both IRONMAN and Life Time consider the recent and continued growth of female participants in triathlon of vital importance to the sport and endurance industry. Recently, Life Time powered by IRONMAN held an Indoor Triathlon Hour at 77 Life Time destinations nationwide that saw a female participation rate of 54 percent.

“The Iron Girl® series (owned and operated by IRONMAN) and the Esprit de She series (owned and operated by Life Time) both continue to see enormous growth among new triathletes,” says Kimo Seymour, Senior Vice President, Life Time Media and Events. “The goal of Women For Tri is to mobilize greater interest in the sport and provide an approachable, accessible and meaningful platform for women to achieve their fitness ambitions through triathlon.”

One of the areas of focus for this initiative will be the creation of a Women For Tri Ambassador Team to develop and lead a networking and social community for women in triathlon. The Ambassador Team will mentor and help cultivate new athletes, while providing support to first timers throughout their training all the way to the finish line. The community will remain connected via social media through the #womenfortri hashtag.

The inaugural Women For Tri Board of Advisors includes:

Attorney, Blogger, Author
Meredith authored Triathlon for the Every Woman, a funny, informative book that empowers women of all backgrounds to become triathletes. She’s an attorney as well as a USAT Level 1, Youth and Junior certified triathlon coach, and contributor to Triathlete Magazine. Meredith completed her first IRONMAN® triathlon in 2013 and blogs at

Professional Triathlete, Owner Smashfest Queen, Inc.
Hillary is a professional triathlete and coach with 66 full distance finishes under her belt, including a win at IRONMAN® Wisconsin. She’s also the first person to record six Top 5 IRONMAN® triathlon finishes in one season. Hillary is the Co-Founder of Smashfest Queen, Inc., a women’s sport and casual apparel company.

National Director, Team In Training
Bonni is a National Director for Team In Training at the Leukemia & Lymphoma Society, providing coaching and team support for participants in a variety of athletic events across the world. Team In Training athletes, in exchange for training and support, raise money towards cures for blood cancers like leukemia, lymphoma and myeloma. In total, Team In Training has trained more than 500,000 runners, walkers, triathletes, cyclists and hikers, raising more than $1.4 billion to fund lifesaving research.

Vice President Marketing, Transamerica
Casey is a marketing expert with several strategic ties to the active lifestyle and business communities. She’s also responsible for the creation of several award-winning sponsorship programs, most notably the Janus Charity Challenge, a national triathlon-based fundraising initiative which raised nearly $55 million for charities throughout the U.S. In February 2015, she’ll be working to complete a half marathon on every continent.

CMO, Consultant
Leesa has over 20 years of experience in consumer marketing, and was most recently the CMO of Jenny Craig. While at Jenny Craig, she was named one of the Top 100 CMOs on Twitter. She has a passion for health, wellness and fitness, and has been an active triathlete since 2007. Leesa also serves on the Board of Directors for the California Avocado Commission.

MOIRA HORAN, Spring Lake Heights, NJ
Co-Founder, Jersey Girls StayStrong Multisport Club
Moira has participated in countless marathons, IRONMAN®, IRONMAN® 70.3® and other triathlons since 1993. Her focus over the past several years has been on sharing her experiences and training others as a USA Triathlon Coach Certified Level 1 and Level 2 Total Immersion Swim instructor. She founded the Jersey Girls Triathlon in 2010 and started the Jersey Girls StayStrong Foundation in 2012.

Global Project Director, Covance
Cris created the Well Steps® program providing turnkey wellness solutions such as individual health coaching to companies large and small. Johnson & Johnson awarded Well Steps® program with its Chairman Award and implemented the program in a series of clinical trials spanning 41 countries. Cris has eight years of triathlon experience.

Emmy-Award Winning Actress
Katherine is an Emmy-Award winning producer, actress, spokesperson/ambassador of Breakaway from Cancer and avid triathlete. Her love for the sport and extensive social media following will help the initiative reach a new audience, empowering a large group of her supporters to try the sport. Katherine has competed in two IRONMAN® 70.3® events and plans to do an IRONMAN® triathlon this year.

Marketing Manager, Gatorade
As a part of the Gatorade team, Brooke was charged with running G-Feat, an initiative Gatorade implemented internally to encourage its employees to be more active. G-Feat’s main pillars of focus: education, training and competition, and athlete outreach, which are synergetic with the work the Women For Tri board will be tasked to carry out. She has participated in multiple triathlons, including the IRONMAN® 70.3® Racine triathlon.

Editor in Chief, Triathlete Magazine
Julia is the Editor in Chief of Triathlete Magazine, and is deeply rooted in the sport of triathlon. She will be instrumental in content development and education for both beginner and elite athletes. Julia, a mother of two children, is a multiple-time IRONMAN® and IRONMAN® 70.3® finisher.

U.S. Representative, Arizona – 9th Congressional District
Kyrsten is the first sitting Member of Congress to complete an IRONMAN® triathlon. She also enjoys competing in Life Time Tri and Esprit de She events in her home state of Arizona. Kyrsten has previous experience bringing women into the sport and is passionate about the opportunity to use her influence to drive Women For Tri.

DR. KAREN SMITH, Newport Coast, CA
Sr. VP Global Head, R&D, Allergen
Karen is a frequent speaker at Women in Business, and sits on the Board of Advisors of the California Chapters for Girl Scouts and the Susan G. Komen Foundation in Orange County. She won the 2014 Orange County Women in Business Award, and is known as a respected leader in the community with an extensive background in business and the health/medical field. She recently completed her seventh IRONMAN® triathlon.

For more information about the Women For Tri™ movement, visit or contact Information on how to join the Women For Tri Ambassador Team will be announced in the coming months. For more information on the IRONMAN brand and global event series, visit More information about Life Time Athletic Events can be found at

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The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit

As The Healthy Way of Life CompanySM, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s healthy way of life approach enables members to achieve this by providing the best programs, people and places of uncompromising quality and value. As of Jan. 26, 2015, the Company operates 113 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at


Life Time Fitness
Amy Henderson, 952-229-7721

Release Summary

IRONMAN and Life Time—The Healthy Way of Life CompanySM (NYSE: LTM), today announced the appointment of 12 women to its founding Women For Tri™ Board of Advisors to lead female growth in triathlons.


Life Time Fitness
Amy Henderson, 952-229-7721