MIAMI--(BUSINESS WIRE)--Nobox, a leading social marketing agency, is the creative force behind the innovative marketing program between Marriott Hotels, Marriott International’s flagship brand, and GoPro. “Our creative goal is to engage Marriott’s guests and empower them to share richer, more immersive content,” said Jayson Fittipaldi, Chief Creative Officer of Nobox. “Ultimately, the surprise and delight that guests who participate experience and the amazing content that they are sharing with the world continues to elevate the Marriott Hotels brand among Millennial travelers. The alchemy of putting GoPro’s in the hands of eager guests have resulted in social marketing gold for Marriott.”
This match made in “marketing heaven”, invites Marriott Hotels guests to take GoPro HERO4 cameras for a “test-drive” and capture their travel experiences in a richer, more immersive way. Guests are encouraged to share on social media using the hashtags #GoPro, #TravelBrilliantly, and #ViajeGenial for a chance to be featured on www.travelbrilliantly.com/gopro, Marriott’s social media profiles, and even on a dedicated TV channel in the in-room entertainment system of participating hotels. To celebrate the launch of the program, the most inspiring content submitted by guests will be selected to win prizes such as vacation stays, Marriott Rewards points and GoPro cameras.
“Travelers tend to be more active in social media during and after their trips because it elevates their profile. That said, smartphones will not capture our most adventurous travel experiences like parasailing, diving, etc. Combining Marriott and GoPro creates a perfect setting for Human-to-Human marketing; transforming happy customers into a brand ambassador,” said Carlos Garcia, CEO of Nobox.
“This program is a perfect example of how Marriott continues to innovate and attract the next generation of travelers,” said Craig S. Smith, President of the Caribbean and Latin America at Marriott International. “Nobox’s continuous contribution to our success has transcended the scope of a social marketing agency to become Marriott’s creative agency for the region.” The execution of this program spans across many touch-points beyond digital and social. Most notably, the program is embedded in the hotel experience and has dedicated Marriott associates at every participating hotel. Nobox even created a program management tool for Marriott associates to keep track of GoPro cameras and engage participating guests at the property level.
Watch the video: http://youtu.be/3IJd0OS6wE4
Visit the website: www.travelbrilliantly.com/gopro
Marriott press release: http://news.marriott.com/2015/01/gopro-marriott.html
Nobox is the social marketing agency that accelerates the business success of global leaders. Whether its selling millions of dollars in airline tickets on Facebook, establishing a Guinness World Record for most downloads in one day or building a global community of brand ambassadors, our mission is to contribute to the success of leading companies by combining social science, technology and media in creative ways. Nobox is a highly strategic creative and media partner for clients that offers a deep understanding of how people engage with brands and share stories across all channels. Our clients include, Netflix, PlayStation, and Marriott. Nobox is headquartered in Miami and with teams in São Paulo, San Francisco and New York. For more information, follow @nobox on Twitter or visit nobox.com.
About Marriott Hotels
With 500 hotels and resorts in nearly 60 countries around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom Lobby, Future of Meetings and Mobile Guest Services that elevates style & design and technology. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com. To join the ongoing Marriott conversation, like us on Facebook (Facebook.com/Marriott) and follow us on Twitter (Twitter.com/Marriott, @Marriott).
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and territories. Marriott International reported revenues of nearly $13 billion in fiscal year 2013. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. The volume and quality of their shared GoPro content, coupled with their enthusiasm for our brand, are virally driving awareness and demand for our products.
What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions, and the world, in turn, is enabling GoPro to become one of the most exciting and aspirational companies of our time.
GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.