DUBAI, United Arab Emirates--(BUSINESS WIRE)--ADARA, the leader in leveraging global travel data to drive future business performance, today announced its expansion into the Middle East. Nick Mott has been hired as regional director for the Middle East, Africa and Turkey and will be based out of Dubai. He will focus on strengthening existing and building new client relationships in the region.
ADARA’s investment in the Middle East has been driven by the success of regional travel companies, like Emirates and Etihad Airways, who are pursuing aggressive expansion plans to develop their market presence in foreign territories.
Having worked in the Middle East for the last four years and the United Kingdom before that, Mott’s experience complements the needs of these companies. He has 16 years experience in the digital marketing industry and has joined ADARA after spending five and a half years at Yahoo!, departing as client development director for travel, tourism and retail.
“The intricacies of the Middle Eastern market are such that local expertise, relationships and market understanding are imperative for driving success. Nick’s expertise in the digital advertising sector and in-depth knowledge of the region will be vital in helping our clients achieve their goals, and we are delighted to have him on board,” said Elizabeth Harz, president of media at ADARA.
Mott added, “With digital advertising set to grow at a compound rate of 34 percent over the next three years, the Middle East is set to experience huge industry growth. And, given that eight in 10 people use smartphones here, there is significant opportunity in the region for ADARA to provide quality data that will help local travel companies pursue their global expansion plans.”
ADARA is planning to expand in Dubai further with the hiring of new team members. In addition to supporting its existing customers in the region, the team will focus on finding new data partners to bolster its local marketing offering.
ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 80 global travel brands, including United, Ryanair, Etihad Airways, ACCOR, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal.